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Life and Work with Parul Shah

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Today we’d like to introduce you to Parul Shah.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born and raised in Mumbai, India where I completed the basic training of dietetics. Upon moving to the United States, I enrolled at Wayne State University where I graduated with a Bachelors degree in Medical Dietetics. Thereafter, I worked at a long-term care facility as a Registered Dietitian for a few years before taking a break to raise my kids. Once they started school, I gravitated back to my passion of helping individuals live well and be healthy. I started working as a Renal Dietitian at a Dialysis Center where I would see over 100 patients a week and mange out-patient work flow at six different clinics. As challenging the task at hand, I never compromised hard work as I knew it would lead to brighter days ahead. And, because of the lessons learned and experiences witnessed, I started what is now my very own personal business, Nutrition Solutions For Me.

Nutrition Solutions For Me commenced in 2013 specializing in life changing nutrition. Unlike most, we do not offer a generic diet plan, BUT do individualize meal plan based on the individual’s preference. In addition, I personally advise two medical practices to continue my outreach in the community as well as continuing staying engaged with the various methods that may be useful in my business.

Above all, the most rewarding feeling I have experienced in my years of being a Dietitian has not only been the number of patients who have lost weight but the reduction in assisted medication for chronic diseases; true wins for a healthier lifestyle and accomplishment for my patients.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Initially, I was very nervous about starting Nutrition Solutions For Me. The idea of starting a company without any guidance was frightening; I feared the unknown. The hurdles of accepting insurance, learning the billing process, being reimbursed, and more took a while. Thankfully, my husband was my crutch whom I would bounce off ideas and would help me navigate in figuring out all the complexities of owning a business. And my brother who resides in India was able to get my website up and running with social media as a forefront in obtaining presence within my market.

The advice I’d give to women is to simply, “Go for it.” If you have a dream and are willing to work hard for it…protect it; success is yours. The road always looks hard and unclear, but live each day with a purpose and an end goal in mind and you’ll learn to realize that obstacles become opportunities to learn and grow. A personal motto that I live by is, “Success is a planned event, and failure is NOT an option.”

So, as you know, we’re impressed with Nutrition Solutions For Me – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Nutrition Solutions For Me is a medical and wellness nutrition private practice that specializes in pediatrics and adult and family nutrition. While there are a variety of healthcare providers, it is our commitment to helping others achieve their best health using targeted nutrition therapy that separates us from the rest.

By profession, I’m a dietitian, but I view more of my role as a listener, motivator, lifestyle coach, and a nutrition counselor. My true passion lies in empowering individuals to make a real positive change that will lead to better health and true happiness by virtue of intelligent nutritional habits. Food is the body’s fuel source to keep the engine running and it should not be feared. I want to help strike that healthy relationship, all the while achieving personal goals, increasing energy and feeling the best you desire. I’m here to help in the pursuit.

Besides the above, we also provide preventative nutritional counseling. Our adult and family nutrition guidance and support empower the individual to live life out the right way for general health or for a special health condition. Below are the adult and family specialties offered:

Weight Management
Heart Health
Diabetes and Pre-Diabetes
Food Allergies & Intolerances
Celiac Disease
Inflammatory Bowel Disease
Irritable Bowel Syndrome
Hormonal imbalance (Menopause, PCOS, Thyroid)
Autoimmune diseases
Cardiology
Family Nutrition

Often it feels as if the media, by and large, is only focused on the obstacles faced by women, but we feel it’s important to also look for the opportunities. In your view, are there opportunities that you see that women are particularly well positioned for?
Women are of the special breed where we tend to be (in my opinion) more detail-oriented, active and engaged listeners, patient, great multi-taskers and wired to be much more caring and creative.

I believe women today are well positioned to take on leadership positions in all industries and geographies.
One of the areas I see the biggest opportunities is within affordable quality childcare. Caring for children often falls on the shoulders of women and per my personal experience as a working mother; I had to remove myself in order to raise my children. In the times we live in today, it’s vital that we have a work-life balance flow to accomplish personal and professional goals. And, by helping to solve for affordable quality childcare will ease the burden on the caregiver and allow for a steadiness in everyday life.

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Image Credit:
FNCE 2014, Welch’s grapes

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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