Life and Work with Michelle Campbell

Today we’d like to introduce you to Michelle Campbell.

Michelle, can you briefly walk us through your story – how you started and how you got to where you are today.
Body By Chelle Fitness is a mobile holistic wellness boutique servicing health-conscious, busy moms on a budget in the Metro Atlanta area. Our goal is to transform the minds, bodies and lives of our clients by providing them with (i) personalized nutrition counseling and meal plans, (ii) physical training, in either one-on-one sessions with a customized workout plan to suit their specific needs or in specially-designed group classes and (iii) targeted strategies and motivational support to maintain a healthy lifestyle.

I am the founder and chief visionary of Body By Chelle Fitness. I have worked in the fitness industry for over ten years and hold certifications in personal training and group fitness instruction from Interactive Fitness of America and International Sports and Science Association. As a mother of three young children, all under the age of six, I understand how challenging it can be to balance wellness with the busy schedule and needs of a family.

I developed my passion for wellness coaching by helping my family members and friends reach their wellness goals, and decided to obtain my formal certifications four years ago, after developing a personalized nutrition plan for my mother who suffered from high cholesterol and the side-effects of the medication she needed to treat the condition. After following my nutrition plan and healthy lifestyle strategies for six months, my mother’s cholesterol levels reduced to point that she no longer required medication to treat the condition. After witnessing the impact my nutrition plan had on my mother’s well-being, I was inspired to create Body By Chelle Fitness – the vehicle through which I aspire to transform countless additional lives.

I applied and was able to successfully complete the business program in spring 2017. The program allowed me the see the possibilities of building a business that I am passionate about and share this passion with others in the community.  I am my product and learned that I have to put my best self forward so I could help others be their best. This program has helped me to build a structure for my business, build a client base, and have a vision for the future.  I was able to define my target market, develop a business plan and build a website along with other marketing materials and strategies. I’m connected to a network of business owners and resources to help me be successful.   This opportunity has allowed me to be an example for my family and create a lifelong health legacy.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In August 2017, I was in a car accident, which slowed my business down a bit. Although I could not train for weeks, I was able to create work out plans for my existing clients and provide ongoing motivational support.

I work full time as a compliance specialist in the Property Management field and I operate my business on a part-time schedule. I find it challenging balancing my work life and my family life. Having three young children under the age of 6, I had to learn quickly how to prioritize and master some time management skills.

Please tell us about Body By Chelle Fitness.
This service includes group fitness training in boot camp/circuit format:

Maintenance Plan

This service includes: (i) ongoing, personalized nutrition counseling, (ii) a personalized meal guide, (iii) a customized workout plan, (iv) weekly motivational and accountability support and (v) access to a private Facebook group.

Online Training

This service includes (i) overall wellness consultation, (ii) ongoing, personalized nutrition counseling, (iii) a personalized meal plans, (iv) a physical fitness assessment, (v) a customized workout plans, (vi) monthly evaluation/ progress report, (vii) weekly motivational and accountability support and (viii) access to private Facebook group.

Industry Outlook
Over the next 5-10 years, I see my business growing operating on a full-time schedule, hiring additional trainers, opening a central location where I can train multiple clients at the same time and offering corporate training packages.

Pricing:

• One on One personal Training $350 8 (1 Hr) sessions
• Group Fitness $10.00
• Maintenance Plan $175/month

Contact Info:

• Website: www.bodybychellefitness.com
• Phone: 347-418-8066
• Email: [email protected]
• Instagram: IG @bodybychellefitness
• Facebook: Facebook @bodybychellefitness

Image Credit:
Sailauna Scott-Madison, Tow123Photography

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