Rising Stars: Meet Yungonthatrack Giles Burvick of Atlanta Georgia west side

Today we’d like to introduce you to Yungonthatrack Giles Burvick.

Hi Yungonthatrack, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Music has always been in my blood. I was born and raised in London, and my journey started at home with my mum, whose incredible taste in music sparked everything. She used to buy me hip-hop CDs when I was a kid—classic albums that helped shape my ear and ignite my passion for sound. Her love for music and unwavering belief in me gave me my first creative foundation.

I also come from a powerful musical legacy. My father, Jacques Burvick, is a legendary jazz producer who worked with icons like Herbie Hancock, Phyllis Hyman, and Glenn Jones. Watching him create timeless records showed me what excellence in music looks like. His influence taught me that true production is about emotion, structure, and timelessness. I’m also deeply grateful for the ongoing support and love from my dad’s family and my other mum, Angela, love them both so much, and their encouragement has been a huge part of my journey.

As I grew, I spent time in Wolverhampton, where I really started building a sound with my people. That city gave me space to evolve—musically and personally. Wolverhampton is where I began shaping my identity as a producer, locking in with artists and creatives who helped bring my early vision to life. It was about hunger, community, and developing a voice from the ground up.

Later, I moved to Atlanta—the heart of hip-hop—which took everything to the next level. I connected with major artists, sharpened my skills, and carved out a signature sound that blends UK edge with Atlanta soul. That cross-cultural approach became the blueprint for everything I do.

For over six years now, I’ve been building a sound with my brother Johnny Cinco—our partnership runs deep, creatively and personally. I’m also proud to be part of SakReligious, the iconic Atlanta-based brand founded by Cinco, where we push boundaries and represent authentic hip-hop culture.

I now operate as CEO of YGM ENT (Young Great Minds Entertainment)—a label and movement designed to inspire the youth of today. YGM stands for Young Great Minds, a name that reflects our commitment to empowering the next generation to believe in their creativity, hustle, and vision.

Along the way, I’ve worked with artists like Johnny Cinco, Jay Critch, Bandman Kevo, AlmightyJ, Pyrex, Lex Luger, and earlier in my journey, I collaborated with UK artist J Avalanche—someone who helped me get my first real industry experience.

My production style is architectural—I layer beats with intention, creating space for artists to build their truth. Every sound I touch carries the DNA of London, Wolverhampton, and Atlanta—a global blend that sets me apart.

But what I’m most proud of is what we’ve built with YGM ENT. It’s more than a label—it’s a movement. A platform for the next generation of creators to rise on their own terms. This journey has been about legacy, vision, belief, and community.

I’m Giles Burvick Money, aka Itsyungonthatrack—and I’m just getting started.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not at all—it’s been anything but a smooth road. Like anyone chasing a dream, I’ve faced my fair share of struggles. One of the biggest challenges was breaking into the industry. Music is competitive, and getting my name out there took time, patience, and a lot of networking. In the early days, I had to prove myself constantly—whether it was sending out beats, working long hours in the studio, or making connections with the right people.

Another challenge was transitioning from London to Atlanta. The music scenes are different, and I had to adapt while still keeping my unique sound. There were moments of doubt, times when things weren’t moving as fast as I wanted, and situations where I had to take risks without knowing if they would pay off. But every setback was a lesson. I stayed consistent, kept refining my craft, and surrounded myself with like-minded people who pushed me to be better.

Now, looking back, I realize those struggles were necessary. They taught me resilience, discipline, and the importance of believing in myself. If you’re serious about this industry, you have to be ready to grind, face rejection, and keep going no matter what. That’s what separates those who make it from those who don’t.

Appreciate you sharing that. What else should we know about what you do?
I’m a music producer, creative director, and CEO of YGM ENT (Young Great Minds Entertainment)—a label and movement built on creativity, hustle, and global sound. Proudly from South London, a place with a rich musical legacy that has shaped some of the most ground-breaking sounds in the UK and beyond. Being from South London is a big part of who I am and influences the grit, style, and authenticity I bring to my work.

I’m also proudly partnered with SakReligious, the influential brand founded by my brother Johnny Cinco, known for shaping Atlanta’s distinctive voice.

My work centres on crafting high-quality beats, developing artists, and pushing a sound that bridges UK and US hip-hop. My production style is architectural—each track is layered with intention, giving artists a structured yet creative space to express their truth. Whether it’s hard-hitting trap, melodic anthems, or experimental vibes, my focus is always on creating music with purpose and depth.

Recently, Johnny Cinco and I dropped a new album on May 5th, entirely produced by me. Despite no major promotional push, the album reached number 47 on the Apple Music charts—a testament to the strength of the music and our dedicated fan base.

I’ve worked with major artists like AlmightyJ, Bandman Kevo, Pyrex, Lex Luger, Jay Critch, and Johnny Cinco. Collaborating with Johnny Cinco was a key moment in my journey—he’s a true staple in Atlanta, and our work together pushed my sound to new heights. My collaboration with Jay Critch helped connect me even deeper to New York’s scene, and through both Jay Critch and Mally Bandz, I secured a placement with YG Marley—the son of Lauryn Hill, whose mum and I share the same birthday, making it a special connection for me. I’ve been a huge reggae fan since I was about 3 or 4 years old, so working with YG Marley felt like a full-circle moment.

While hip-hop is at the core of my sound, reggae, soul, and R&B have been important influences that add depth and feeling to my production. Growing up around these genres taught me the importance of groove, melody, and emotional expression. They help me create beats that breathe and give artists the space to deliver their story authentically. Whether blending grime, trap, or experimental sounds, the spirit of resilience and soul from these influences always shines through in my work.

Before making my mark in the U.S., I laid strong roots in London, working with respected UK artist and personality J Avalanche. That chapter was essential in shaping my sound and taught me how to move across both industry and street culture, giving me a versatile edge and deeper understanding of the global music landscape.

Building alongside my brother Johnny Cinco and receiving unwavering support from his family—whose mum and dad I consider like my own—has been fundamental in this journey. Their belief and encouragement have helped fuel the growth of YGM ENT and my career.

I’m also deeply grateful to my 611 SRG family and my people at NDustry Penny and JT for their constant support, as well as my brother YHR Nino, who’s been a rock throughout this process.

What I’m most proud of is what we’ve built with YGM ENT. It’s more than just a label—it’s a movement. We stand for originality, global thinking, and self-made success. My mission is to inspire the next wave of artists and producers to trust their vision, build their brand, and create music that travels beyond borders.

Coming from South London and establishing myself in Atlanta, I bring a unique global perspective—blending cultures, connecting artists, and delivering sound that hits from the underground to the mainstream, worldwide.

Can you talk to us about how you think about risk?
For me, risk-taking is part of the journey—there’s no growth without stepping outside your comfort zone. I don’t think of myself as reckless, but I definitely see myself as someone who’s willing to take calculated risks when the vision calls for it. In the music industry, especially as an independent producer and CEO, playing it safe rarely leads to breakthroughs.

One of the biggest risks I took was moving from London to Atlanta. It wasn’t just a change of scenery—it meant leaving behind my network, my familiar environment, and everything I’d built so far to dive into a completely different culture and music scene. At the time, I didn’t know how it would play out or if I’d find success there. But I believed in my sound and my vision enough to bet on myself. That risk opened doors I never imagined, connected me with incredible artists like Johnny Cinco and Jay Critch , Bandmankevo etc, and shaped the sound that defines me today.

Another risk was launching YGM ENT, my own label and movement. Starting a business in an industry as competitive and unpredictable as music means dealing with uncertainty every day—investing time, money, and energy without guaranteed returns. But I saw an opportunity to create a platform that supports artists with real ambition and originality, so I took the leap.

To me, risk-taking isn’t about gambling; it’s about strategic moves fuelled by confidence and preparation. It’s about knowing when to push, when to pause, and having faith in your craft. The biggest risks often come with the biggest lessons—and I’m always ready to learn, grow, and move forward.

Pricing:

• contact me via email [email protected]

Contact Info:

• Instagram: @itsyungonthatrack