Community Highlights: Meet Jacorey Moon of The Sitch Magazine

Today we’d like to introduce you to Jacorey Moon.

Hi Jacorey, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Since childhood, I’ve always had an affinity for fashion. My great-grandmother was a neighborhood seamstress in East Point. She often sewed clothes for our family, her friends, and others in the community. In her sewing room were stacks of Vogue magazines and sewing pattern books, and I would sit and read while she was fulfilling an order or bringing an idea to life. It was through her love of fashion — and through reading print magazines — that I discovered my own.

While I initially thought my journey would be in fashion design, I quickly learned that route was not for me. I was more drawn to commenting on fashion, explaining why it matters, and helping others understand how to bring more intention and technicality into their wardrobes.

That realization became my life’s goal. I graduated from Sandy Creek High School in Tyrone, Georgia, earned my BBA in Marketing from Valdosta State University, and later received my MA in Magazine, Newspaper, and Online Journalism from Syracuse University. During my time at Syracuse, I realized that New York City would be the first viable place for me to start building credibility in fashion media.

Graduating from grad school at the beginning of the pandemic was disheartening, but I didn’t let it deter me. Instead, I ventured into freelance writing. I’ve written for and worked with publications such as Footwear News, InStyle, PEOPLE, Hearst Magazines — including ELLE, Harper’s Bazaar, Oprah Daily, Cosmopolitan, and Esquire — BuzzFeed, Us Weekly, and more. Those opportunities taught me what perseverance and determination can achieve, while also giving me a deeper understanding of media, storytelling, and the fashion industry.

After moving to New York, something started to shift. I realized I wanted to build something bigger for my roots and where I’m from. As someone born in Atlanta and raised in the metro Atlanta suburbs, with family still spread across the city, Atlanta’s culture has always been integral to my upbringing. One day, my mom suggested an idea: “Why don’t you start a fashion magazine for the South and base it in Atlanta?”

At first, I was reluctant because I dealt with imposter syndrome and wondered who I was to tell our stories. But over time, that idea became more fulfilling and rewarding than I could have imagined. It grew into The Sitch, a fashion and culture publication rooted in Atlanta, Southern creativity, and the belief that the South deserves to be documented with the same depth, style, and seriousness as any major cultural capital.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it definitely has not been a smooth road, but I don’t think most meaningful creative journeys are.

One of the biggest challenges has been building something independently while also learning the business side in real time. When you start a publication, especially one rooted in fashion and culture, people often see the finished product — the interviews, the visuals, the stories, the events — but they don’t always see the amount of planning, pitching, editing, budgeting, and self-discipline it takes to keep it moving.

I’ve also had to work through imposter syndrome. For a while, I questioned whether I had the authority to tell these stories or build a platform around Southern fashion and culture. But the more I did the work, the more I realized that perspective is exactly what makes The Sitch necessary. Atlanta and the South have always influenced culture. Still, our stories are not always documented with the depth and care they deserve.

Another struggle has been balancing ambition with resources. Like many independent founders, I’ve had to be creative with limited time, money, and support while still maintaining a high editorial standard. That has taught me resilience, patience, and how to keep moving even when everything isn’t perfect.

Ultimately, the challenges have sharpened the vision. They’ve made me more intentional about what I’m building and more committed to creating a publication that not only highlights Southern creativity but also proves it belongs in larger fashion and cultural conversations.

Thanks – so what else should our readers know about The Sitch Magazine?
The Sitch is a culture and fashion publication rooted in Atlanta and Southern storytelling. At its core, the publication exists to document the people, ideas, and creative movements shaping style and culture from the South outward.

We cover fashion, music, art, entertainment, and creative entrepreneurship through interviews, digital cover stories, features, fashion analysis, and visual storytelling. What sets The Sitch apart is its point of view. We examine how Southern creativity, especially from cities like Atlanta, shapes broader conversations about fashion, taste, identity, and cultural power.

The Sitch specializes in connecting local and regional creativity to broader cultural conversations. Whether we are interviewing actors, musicians, designers, stylists, boutique owners, or emerging creatives, the goal is always to treat their stories with depth, style, and editorial care. We are especially interested in the intersections of fashion, performance, music, and Southern identity.

Brand-wise, I’m most proud of the fact that The Sitch has developed a clear editorial voice. We have produced digital cover stories, long-form interviews, fashion analysis, and print projects that reflect the kind of publication we are building — thoughtful, stylish, culturally aware, and rooted in a real sense of place.

I want readers to know that The Sitch is helping archive and define a creative movement. Atlanta and the South have always shaped culture, and The Sitch exists to document that influence with the seriousness, beauty, and intention it deserves. My long-term goal is for The Sitch to become one of the defining editorial platforms for Southern fashion, culture, and creative storytelling.

What was your favorite childhood memory?
My favorite childhood memory would have to be my mom taking me to Lenox or Southlake Mall after church on Sundays and letting me pick out clothes. As a kid, it felt like such a special ritual — almost like I was permitted to express myself. Even at 9 or 10 years old, I was paying attention to what people were wearing, what felt stylish in Atlanta, and how personal style could communicate who you were before you even said anything. Looking back, those Sunday mall trips helped me understand fashion as something deeply personal, cultural, and expressive.

Contact Info:

• Website: https://thesitchmag.com/
• Instagram: https://www.instagram.com/thesitchmagazine/
• Facebook: https://www.facebook.com/SitchMagazine
• LinkedIn: https://www.linkedin.com/company/the-sitch-magazine/
• Youtube: https://www.youtube.com/@TheSitchMagazine