Check Out Adasia’s Story

Today we’d like to introduce you to Adasia.

Hi Adasia, so excited to have you with us today. What can you tell us about your story?
I was raised in North Philly, the projects. Diamond street to be exact. At 14, my parents moved me and my siblings to a nicer part of Philly because around this time my mom and dad was starting to leveling up. My mom was working on her master’s degree and my dad started a construction small business in the Philly area. I always had a passion for all things beauty, hair, make-up, etc. So I always kept a job to fund my own beautiful life because my parents didn’t see it at one point. They always said, “just focus on school, don’t worry about that right now”. But I knew what was on my heart & what I desires. I’ve always been really ambitious and, unfortunately, had a “trauma based” I don’t need anyone kind of spirit. (But that’s another story. So at that point with no real support, I knew I had to push myself.

My Senior year of high school is when I got the idea to create my own beauty brand. I remember getting so mad at myself because although I always had a job since I was 13 helping my aunt out at her salon and different summer jobs, I kept spending money on the wrong things that wasn’t getting me closer to my dreams. My freshman year of college, rumors got started around the school. About me because I walked into school and got acquainted with the wrong girls. So it put me in an isolation period. When I think back on it, it was good for me. During this isolation period, I left campus each weekend to work at the mall, I studied more, got my grades up, applied to Clark Atlanta University & created engagement content (because my hair, nails & make up was always done) & put together my business plan for what will later be called AdasiaDeshire.

Got accepted into Clark Atlanta University and transferred from the school right outside of Philadelphia I attended and that’s where the transition of my life begin.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The struggles begin when I moved to Atlanta on my own. After a year of being in Atlanta, at this point I’m 20 years old. Still not where I want to be, very uninterested in school but still attending because if AdasiaDeshire doesn’t work out my fallback is a degree in marketing. I then got to a point where I had to start paying bills other than my
Phone. Adulting made running a business so hard because I would get so stressed out about not being able to pay rent, soon to be getting kicked out, not knowing where I’m going to stay that I can’t even afford to be investing in my business. Financially it just wouldn’t be smart. Especially for someone who wasn’t “Instagram famous” already.

At 21, 2018 I reached the hardest summer in Atlanta. I forced myself to stay in Atlanta that summer because I had to challenge myself to not run home to Philly if I can’t figure things out. So I took summer classes, receive a refund, moved into an apartment with a roommate for the summer & paid the full first month just to be notified two weeks later that he was getting evicted. Most likely, he pocketed my money because he knew about the eviction. I had three days to move out after just paying for the month.

It was a few days before this, I called my bestfriend venting and she told me to start selling hair but to promote it as if I have it on hand . I moved into a house on campus with 14 rooms and two bathrooms with mainly boys. I prayed a lot and reminded myself, “it’s only temporary” I said that to myself a lot. It’s what got me through. IT WAS NOT CLEAN, very disgusting. A week or two after moving in I put out a sale to campus girls “$300 install with hair included”. I got three bookings. $900 in my hand. That was the first bit of success I experienced with AdasiaDeshire ❤️

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in frontal wig installs and microshading brows while also being a movie/commercial/show set hairstylist.

I love going out and making connections, meeting new entrepreneurs & being surrounded by other business owners. I’m very ambitious, I’d like to believe that’s what I’m known for, when people meet me, I feel I possess a positive, business-like, wanting everyone to do well kind of aur.

I’m most proud of my consistency. Somehow I manage to keep going even when I don’t get bookings, orders and/or a break for weeks at a time. I’m also most proud of a brand that I created from and with nothing. I learned through the process that everything doesn’t need to be perfect and you don’t have to have all the pieces in the beginning. Baby steps & using what I have, has gotten me so far.

What sets me apart is my consistency, my ambition, and my professionalism for a fact (I’ve constantly been told this one).

We all have a different way of looking at and defining success. How do you define success?
Everyone has a different perspective on what success is based on life experiences. I define success for me as what would I do if money didn’t exist. I absolutely love set life. I can work on movie sets and commercials for the rest of my life and be completely happy. Happiness is ultimately what makes me feel successful. I never feel like I’m doing enough, I always want more. Success for me is doing what I love with nothing in return except happiness.

Contact Info:

• Website: AdasiaDeshire.com
• Instagram: @Adasia__ @adasiadeshire @adasiadeshirebrows