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Community Highlights: Meet Amy Matthews

Today we’d like to introduce you to Amy Matthews.

Amy Matthews

Hi Amy, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
In August of 1989, I started at the University of Tennessee as a freshman, believing that I would go on to study business and law, with my goal being to become a corporate lawyer. My freshman year passed with my goals not really changing as I completed all your basic freshman stuff. But in my sophomore year, I took an Introduction to Marketing course that, as they say, changed my life. I connected with the material in a way that felt like it was a part of me. The principles of marketing just clicked with me. I liked the art and science of it. The way it was and is the perfect puzzle to figure out. How do you show people you can meet their needs with what you offer? I was hooked. I declared my major in business with a concentration in marketing and began my career building marketing programs for large and small organizations.

For a long time, it was me building my career, completing my MBA, and looking for the right place that would allow me to utilize my love of my field. I worked with small businesses, large banks, retailers, and national non-profits, where I learned that my love of figuring out the puzzle suited me in many roles beyond just marketing. I developed the ability to see the larger vision and understand the importance of the pieces that must fit together to make that vision happen.

I continued in my career, got married, and eventually, we decided to add to our family. Today, I am the very proud mama of my thirteen-year-old daughter Mia. Then, one day, my husband and I were talking at dinner about my starting a company. And my daughter said, “Mommy’s job is being a mommy.” That is my favorite and most important job, but I realized I wanted her to know I was more than that. I wanted her to know that women can do amazing things when they put their minds to it. I wanted her to believe that anything is possible in life if you believe in yourself and surround yourself with the right kinds of people that can help you achieve greatness.

That is where the idea for AMI took shape. Amy Matthews Integrated is a marketing agency based on the premise that great ideas can and should be nourished, encouraged, and supported. I knew I wanted to take that love of marketing and that need to figure things out and blend it with my passion for seeing small businesses succeed. I knew my role would go far beyond drafting marketing plans, posts, and tweets. I knew I wanted to serve as that partner and champion to businesses in Atlanta and worldwide.

Today, Amy Matthews Integrated is a team of six dedicated to providing exceptional service, representing each brand with integrity, creativity, and excitement, and shattering expectations regarding marketing and what it can and should be.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road is never smooth, and that is what keeps it interesting. At every level, as a CEO, you need to assess where you are, where you want to go, and who you need to be to get there. Often, the struggle is understanding and embracing the answers to those questions.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are a marketing agency based in Atlanta and serving clients worldwide. We have three primary offerings. AMI Strategic Services, where we offer fractional CMO services to small businesses earning $3 million dollars or more annually in the luxury marketplace. AMI Digital, where we handle the technology side of marketing for businesses of all sizes. AMI Learning helps businesses of all sizes dive deep into the world of marketing and what it takes to drive their business forward.

We are proud of the team we have built and our commitment to providing exceptional service, creativity, and actionable solutions for our clients.

Are there any important lessons you’ve learned that you can share with us?
Business, just like marketing, is all about people. The clients you serve, the team you employ, and yourself. If you focus on the people, you can and will excel.


  • AMI Digital Services starting at $295
  • AMI Learning Services starting at $49
  • AMI Strategic Services are priced on a monthly retainer basis.

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