Today we’d like to introduce you to Courtney Pack.
Hi Courtney, please kick things off for us with an introduction to yourself and your story.
I’ve always been a storyteller at heart, long before I had the language for it. I grew up inspired by the way food, culture, and community can shape identity, spark conversation, and bring people together. That curiosity followed me into adulthood, where I explored multiple creative paths before ultimately building a career at the intersection of strategy, storytelling, and service.
My company, The Social Narrative LLC, began as a way to help entrepreneurs and organizations communicate their value with clarity and soul. At first, it was just me designing decks and managing social accounts for friends and small businesses. But the more I worked, the more I realized there was a deeper need. Founders, especially Black founders, deserved storytelling that honored who they are, where they come from, and what they’re building. Not just content, but narrative.
I leaned into that purpose and expanded into full-spectrum creative strategy: brand storytelling, visual identity, content production, and social media management. Along the way, I’ve had the privilege to partner with innovative leaders, nonprofits, churches, startups, and culture-driven brands. I’ve helped launch campaigns, build community engagement systems, and craft stories that help founders fundraise, grow, and connect.
What sets The Social Narrative apart is the lens. I help people tell the truth about their work powerfully. Whether it’s a pitch deck for a founder preparing to meet investors, an activation that celebrates a community, or a digital campaign showcasing a visionary’s journey, my goal is always the same: tell the story in a way that feels human, honest, strategic, and unforgettable.
My journey has been marked by a lot of faith, experimentation, and learning. But every step has taught me that creativity is most impactful when rooted in community, culture, and purpose. Today, I’m proud to use my gifts to amplify the voices of entrepreneurs and creatives whose stories deserve to be seen, heard, and remembered.
And honestly, I feel like I’m just getting started.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a straight or smooth road. I think most founders would agree that the work of building something meaningful is equal parts passion, faith, and growing pains, and I’ve experienced all three.
In the early stages, my biggest challenge was learning how to value my work. Because creativity comes naturally to me, I used to underestimate the time, strategy, and emotional labor that goes into storytelling and brand building. I’d overdeliver, undercharge, and stretch myself thin trying to be everything for everyone. It took time (and some hard lessons) to build boundaries, price confidently, and trust that the right clients will honor the work.
Another struggle was navigating entrepreneurship while deeply embedded in community. When you genuinely care about the people and organizations you serve, it’s easy to blur the lines, to give more than you have, to say yes when you should rest, or to take on projects out of heart rather than capacity. I’ve had to learn balance: how to show up with excellence without losing myself to the work.
I also had seasons where I felt like I was building in the dark, trusting my instincts without having a blueprint. There were moments of uncertainty, career transitions, and financial pressure. But those challenges taught me resilience and forced me to create systems, structure, and discipline within my creative process.
The biggest turning point for me was realizing that growth requires support. I didn’t have to do everything alone. Collaborating with other creatives, joining community-centered organizations, and asking for help allowed me to scale my impact without burning out.
I’m grateful for every bump along the way because each one shaped the way I lead, create, and serve through The Social Narrative. They’re part of the story, and proof that the journey is often just as important as the destination.
Appreciate you sharing that. What else should we know about what you do?
At my core, I’m a storyteller. Through The Social Narrative LLC, I help founders, creatives, and organizations articulate who they are, why they exist, and why their work matters. My work lives at the intersection of brand strategy, creative direction, and documentary-style storytelling.
While I support clients through brand development, pitch + brand deck design, digital strategy, and short-form content, one of the projects I’m most passionate about is my doc-style series that is being produced, From Grit to Glory, a celebration of Black entrepreneurship in its earliest, most vulnerable stages.
From Grit to Glory documents the journeys of rising founders in Atlanta. I’ve had the privilege of following entrepreneurs such as Val Barnett of Emmerse LLC, Daniel Fitch of Natural Leaders Media, David Moody of C.D. Moody Construction, M.T. Strickland of Metric Mate, and others as they share the real process: the long nights, the pivots, the doubt, the breakthroughs, and the small wins that keep them going.
People often come to me when they have a powerful story but aren’t sure how to tell it. I’m known for my ability to extract a founder’s essence and translate it visually, through interviews, multimedia storytelling, and intimate behind-the-scenes documentation. My background in creative direction and culinary arts gives me a unique lens: I see people’s stories the way I see food, rooted in culture, memory, and community.
What makes From Grit to Glory special is that it captures people at the beginning when the vision is still raw, when the stakes are high, when the outcome isn’t guaranteed. It becomes both a time capsule and a mirror: a record of where they started and a reflection of how far they’ve come.
One of the things I’m most proud of is being able to document founders connected to community-building organizations like the Russell Innovation Center for Entrepreneurs and Village Micro Fund. These entrepreneurs are redefining success for their families and communities.
What sets me apart is that I treat storytelling like legacy work. Whether I’m designing a campaign, crafting a pitch deck, or filming a founder’s journey, my priority is to honor the person, their lineage, their labor, and their dreams. I approach every project with cultural sensitivity, emotional intelligence, and deep curiosity.
For me, storytelling is both art and service. And being able to build a visual archive of Black entrepreneurs through projects like From Grit to Glory feels like sacred work. I’m proud to be telling stories that remember who they are.
Do you any memories from childhood that you can share with us?
One of my favorite childhood memories is simply being in the kitchen with my grandmother. She never rushed, she cooked with intention, patience, and a quiet kind of joy. I remember the smell of spices warming before they even hit the pan, and how she’d let me taste things before they were “ready” just so I could learn the difference between almost and done.
What I loved most was the way she made the kitchen feel like a classroom and a sanctuary at the same time. She taught me that food is a form of storytelling: every dish holds memory, history, and care. Those moments taught me how tradition is passed down through hands-on love.
That’s where my love for food, people, and storytelling really began. I didn’t know it then, but those days planted the seed for so much of what I do now. Blending creativity, culture, and community into experiences that make people feel seen and cared for.
Contact Info:
- Website: https://www.courtneypack.com
- Instagram: https://www.instagram.com/mscourtneyariana/?hl=en
- LinkedIn: https://www.linkedin.com/in/courtney-pack-2b579a24a
Image Credits
Photographer – Courtney Pack
