Daily Inspiration: Meet Krystal McCalla

Today we’d like to introduce you to Krystal McCalla.

Hi Krystal, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

The Story Behind The Balm Department

At just 8 years old, my life changed forever when I was adopted. While my journey wasn’t always easy, it helped shape the person and entrepreneur I am today.

Even as a child, I always had a passion for fashion, beauty, and skincare. I loved expressing myself through style and finding ways to help people feel confident in their own skin.

18 later, that passion grew into something much bigger: The Balm Department.

The Balm Department represents more than just a brand—it stands for Balm Apparel, Lifestyle, and Makeup.

What started as a simple idea quickly became a growing business built on purpose, creativity, and community.

My journey began with one product: lip balms. I wanted to solve a problem I personally experienced—constantly dealing with dry, cracked lips.

After launching our lip balms, the support from customers was incredible. Sales exceeded expectations, and within our very first month of business, we were able to expand our product offerings.

Because of the continued love and support from our community, The Balm Department has grown into multiple collections, including:

• Balm Tote – stylish and functional accessories for everyday life

• Balm Skin – skincare products designed to help people feel confident and comfortable in their skin

• Balm Apparel– versatile fashion pieces that blend comfort, style, and confidence

•Balm Hydration – Hydration water bottles

•Balm Skin- Natural skin clay sticks for acne prone skin .

And we’re only getting started.

One of our proudest accomplishments has been launching our Influencer & Ambassador Program, giving creators the opportunity to grow alongside our brand.

Our ambassadors receive free products, a personalized discount code for their audience, and commissions on every order they help generate.

What began as a dream inspired by my love for beauty and fashion has become a growing brand with a mission to empower others through self-care, confidence, and creativity.

This is only the beginning for The Balm Department. We have so much more planned, and we can’t wait to continue this journey with all of you.

Thank you for being part of our story.

Stay tuned—the best is yet to come.

— Krystal, Founder & CEO of The Balm Department

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Getting sales
Getting viewers
Money
Getting influencers that’s not just taking free product

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am know for being the 90th Miss Morris Brown at Morris Brown College . I am also apart of the wonderful Sigma Gamma Rho Sorority Incorporated I also modeled for a while and started to be a content creator . I worked in aviation with aircraft’s for 2 years before I quit and got something more flexible to fully focus on my brand

What matters most to you? Why?
God is my number 1 I wouldn’t be here without him what matter most after God is helping people feel good about themselves and help them to be healthy there has been many times where I wish there was someone who can guide or help me especially as a child so now being older and out of the foster care system I want to make sure I’m giving back and pouring into other young girls

Pricing:

• $10 clay skin sticks
• $60 sportswear set
• $5 lip balms
• $12 hydration bottles
• $30 ball tote bags

Contact Info:

• Website: https://thebalmdepartment.square.site/
• Instagram: https://www.instagram.com/thebalmdepartment?igsh=NG93YnNkNml0cWQx&utm_source=qr
• Other: https://www.tiktok.com/@thebalmdepartment?_r=1&_t=ZT-972bR4qcFzx