Hidden Gems: Meet Shayna Simone’ of Amora Luxe Hair Restoration

Today we’d like to introduce you to Shayna Simone’.

Shayna Simone is the founder of Amora Luxe Hair Restoration Center in the Metro Detroit (MI) Area. With over eight years of experience in the hair and beauty industry, Shayna is a certified Trichologist with the World Trichology Society and a Hair Loss Practitioner with the International Associations of Trichologists. She specializes in treatment and care services to help with various forms of hair loss, hair thinning and scalp problems.

Prior to Shayna’s hair loss restoration journey, she graduated from the Aveda Institute as a licensed Stylist. In 2015, she opened Amora Luxe hair salon that provides the highest quality of professional haircare products, service and personalized education, including luxury hair, microlink, ITIP and tape-in extensions.

Credentials: Certified Trichologist, WTS, Hair Loss Practitioner, IAT, Holistic Practitioner of Trichology, HPT.

When Shayna isn’t working hair magic, she and her husband, Darius, are on the go, cheering on their three children, Darius, Jr., Jon and Morgan in various sport and dance competitions.

We all face challenges, but looking back would you describe it as a relatively smooth road?
No, an entrepreneur is not for the weak. I had to figure a lot of things out the hard way. All I knew that I was truly passionate about health haircare and I had to make it work by any means necessary.

Appreciate you sharing that. What should we know about Amora Luxe Hair Restoration?
Amora Luxe’s brand voice is professional, nurturing, down-to-earth, educational, passionate and upbeat. Words that describe Amora Luxe include healthy, professional, experienced/expert, knowledgeable, personable (in terms of providing personal care). Amora Luxe owner Shayna Whiteside is a nurturing professional committed to helping her audience of professional women care for and strengthen their hair despite busy schedules and limited time. Amora Luxe is a trusted advisor for hair products, services and education. Amora Luxe is recognized as a top hair studio and resource of superior, natural-based products and high-quality hair care. Amora Luxe promises high-quality hair care products, excellent customer service, personal care and attention to clients, and education from an expert’s point of view. The brand’s key differentiator for products is the signature.

Amora Luxe’s natural-based product line hydrates the hair. For hair care and education, Amora Luxe’s key differentiator is CEO Shayna Whiteside, who was once a consumer and client, understand each client’s needs from a professional standpoint. In that regard, Shayna has conducted extensive research in finding the highest quality hair for Amora Luxe extension lines and has tested various hair care solutions to create a signature hydration system.

Do you have any advice for those just starting out?
Focus on identifying your client. Once you have determined your ideal client, research and target them. Find a niche and perfect it. Also, hire a CPA ASAP!!!

Contact Info:

• Email: [email protected]
• Website: amoraluxe.com shaynasimone.com
• Instagram: @amoraluxe @shaynasimone
• Facebook: https://www.facebook.com/AmoraLuxe/

Image Credits:
Secara Jackson