Inspiring Conversations with Ebony Ndiaye of Shapellx

Today we’d like to introduce you to Ebony Ndiaye.

Hi Ebony, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I am originally from Buffalo, New York. I moved to Atlanta for college in 2002. I attended AIU for fashion design and marketing. I give this disclaimer because fashion is my passion. I actually have two; the other is cosmetology, more specifically wigs and weaves so I also graduated from Empire and have a master’s cosmetology license. I have been owning my salon since 2015. Myself being a tall plus size women, has always wanted to tap into the fashion industry in some way or another and create ways for women especially some facing the challenges I have with clothing fitting correctly and comfortably. I have never had time for both passions at once until this amazing opportunity from one of my favourite online shape-wear brands fell in my path.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The path is amazing however there are some challenges that have been faced in this process. Bringing a storefront to a brand that has solely operated online for three years is tough. The brand is very popular online and so it poses a challenge to get people to come out to the store. Of course, coming in-store has so many benefits you are able to try things on, get the true look and feel of the products and really experience the brand fully. However, being in a post-pandemic time many people like shopping online, also marketing a store online without a website is another challenge but we have become very creative with marketing to our communities close by.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are one of the top shapewear brands on the market. We offer a large variety of shapewear to fit your every need. We celebrate inclusive body positivity!

We are for sportswear, shapewear, swimwear and also some shaper dresses. We are for classic colours to fit your everyday need and pieces that will last you for years and then we also offer some fun colours that change for the seasons.

We have different levels of compression with our Shapeware. We offer underwear and bra and some decorative bodysuits. Some of the shape was actually meant to be worn on the outside. We are for postpartum Shapeware as well as Post op, Shapewear.

Our motto is to live, laugh and xpress . we are inclusive to everyone we want any and everyone from every walk of life to be able to come into our store find something that fits them or shapes them Just right and puts a smile on their face.

We all have a different way of looking at and defining success. How do you define success?
Success is waking up in the morning ,going into work and being fulfilled for the people that you have helped every day. It’s hearing someone say how great you made them feel and how amazing you made them look. When people come into the store and they read out loud live ,laugh ,xpress as the lights with those words are hanging on our wall, that screams success to me. When customers are leaving and they take a video dancing or a happy picture with their Shapellx bag on the live, laugh xpress wall. I know we have made a difference and that feels like a great success.

Pricing:

• Our prices range from $20-$125
• We always have sales %10-%70 off
• We offer special deals for sharing your experience on social media
• The anniversary sale is coming up in September

Contact Info:

• Instagram: Shapellx_storeatl

Image Credits
Instagram @shapellxofficial