Meet Alexander Johnson of XanderCustomz

Today we’d like to introduce you to Alexander Johnson.

Alexander, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I first started customizing sneakers back in 2015 in Pontiac Michigan. It all started when I painted some Nike Foamposites and I posted it on Facebook and it went crazy viral and my inbox was just flooded with everyone asking how much I charge to customize sneakers. I then started customizing sneakers for my family and also myself just to get practice, After I felt I was comfortable with my craft I then started customizing sneakers for everyone in my city (Pontiac MI). By doing sneakers for everyone in my city bought attention to a lot of big names in Detroit like Kash Doll, Sino, Elijah Connor and Andre Drummond. After that, I had a website created so I can start selling my work online and I was selling 10-20 pairs of shoes on my website a day. I later would go on to customize sneakers for Stevie J (Love & hip hop), Hitmaka (Yung berg), Tiny, Angel brinks (basketball wives L.A), Cymphonique Miller (Master p daughter) just to name a few. In 2018 Stevie j encouraged me to pursue my sneaker business here in Atl because I had a huge Atlanta following.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s definitely been bumpy road on this adventure. I’ve lost a lot of money off of bad marketing ideas and overpaying my publicist just to name a few.

Alright – so let’s talk business. Tell us about XanderCustomz – what should we know?
My business is a customizing business where I can take your plain boring shoes and give them a twist. They can be new or used. I’m most proud of my growth and where my business is headed.

Is there a characteristic or quality that you feel is essential to success?
I would say my appearance plays a huge roll in being successful.

Contact Info:

• Website: www.XanderCustomz.Com
• Email: Xandercustomz@gmail.com
• Instagram: https://instagram.com/xandercustomz?igshid=1oc6saaorja6t

Image Credit:
@Shotbyshervan; @donnaricePhotography

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