Meet Ayse Sukola of Woodstock

Today we’d like to introduce you to Ayse Sukola

Hi Ayse , we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The decision to start my own business was driven by a combination of factors, primarily my passion for fitness and the desire to provide the best possible training environment for my athletes. Initially, I began building a weightlifting and nutrition program at a CrossFit gym. However, I soon recognized the need for more space, time, and flexibility to support the growth of our weightlifters and athletes. Despite having a great relationship with the gym, its owner, and coaches, I realized that stepping out on our own was essential for our continued development.

My deep passion for Olympic weightlifting, nutrition, and strength training was a significant motivator. I wanted to create a dedicated space for Olympic weightlifting and strength training, offering specialized coaching and training programs to share my love and knowledge of the sport with others.

Recognizing the importance of a comprehensive approach to health and fitness, we developed a nutrition program that complemented our physical training, further enhancing the effectiveness of our programs. Nutrition is crucial for overall health and performance, and I wanted to ensure that our athletes had access to the best possible guidance in this area.

Additionally, my vision for the gym extended beyond weightlifting. I aimed to create a facility that catered to a wide range of fitness needs, including powerlifting, functional training, youth sports performance, and more. By offering a variety of services, we could cater to a diverse clientele and provide a well-rounded fitness experience for everyone who walked through our doors.

Starting my own business allowed me to bring all of these elements together and create a space where athletes of all levels could train, grow, and achieve their goals. I am proud of what we have built at Cherokee Barbell Strength and Nutrition, and I am excited to continue inspiring and empowering others on their fitness journeys.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My journey to where I am today business-wise has been a challenging but incredibly rewarding one. It all began with my passion for fitness and the desire to create a space where athletes could train and grow. I started Cherokee Barbell Strength and Nutrition when I was 3 months postpartum, with a traveling husband and a 10-year-old daughter, in the middle of the COVID-19 pandemic. Starting out, I faced numerous challenges, from finding the right location to building a clientele and establishing our reputation in the community.

It was not easy, and there were many obstacles along the way. However, I was fortunate to have a strong support system, and a dedicated team of coaches who shared my vision.

One of the key lessons I’ve learned along the way is the importance of perseverance and adaptability. In the face of adversity, it’s crucial to remain flexible and open to new ideas and approaches. I’ve also learned the value of building strong relationships with clients and the community, as these connections have been instrumental in the success of Cherokee Barbell Strength and Nutrition.

Appreciate you sharing that. What else should we know about what you do?
What sets Cherokee Barbell Strength and Nutrition apart is our holistic approach to health and fitness. We don’t believe in one-size-fits-all solutions. Instead, we tailor our coaching, nutrition programs, and training to meet the unique needs and goals of each individual who walks through our doors. Whether you’re a complete beginner, a competitive athlete, or somewhere in between, we welcome you with open arms.

We are not just a gym; we are a community dedicated to helping our members achieve their fitness goals and live healthier, more fulfilling lives. Our focus on Olympic weightlifting, powerlifting, functional training, youth sports performance, and nutrition programs sets us apart from other facilities, as we offer a comprehensive range of services to cater to a diverse clientele.

What I am most proud of is the impact we have had on our athletes’ lives. Seeing them grow stronger, both physically and mentally, and achieve things they never thought possible is incredibly rewarding. Whether it’s helping someone reach a new personal best in the gym or seeing a young athlete gain confidence and excel in their sport, these moments are what make all the hard work worthwhile.

I am also excited about the future of Cherokee Barbell Strength and Nutrition. We have exciting plans to expand our offerings and reach even more people in our community. I am confident that we will continue to make a positive impact and inspire others to prioritize their health and fitness.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
During the COVID-19 crisis, I learned several important lessons. One of the most significant was that stressing about the situation was not helpful. Instead, I focused on keeping my team together and maintaining a sense of community and normalcy.

To achieve this, I organized Zoom online classes, ensuring that our athletes could continue to lift, train, and stay connected. I also shared all of my equipment with them so they could maintain their training routines as much as possible. This experience reinforced the importance of adaptability, resourcefulness, and community support during challenging times. It showed me that with the right mindset and approach, it’s possible to overcome obstacles and continue to make progress, even in the face of a global crisis.

Additionally, I was pregnant with my rainbow baby during the pandemic and had to attend all my appointments alone. This experience strengthened my belief in the importance of family and community. Their support was crucial in navigating both the personal and professional challenges of that time. It deepened my connection with them and reaffirmed my commitment to fostering a supportive and resilient community.

Contact Info:

• Website: http://www.cherokeebarbell.com/
• Instagram: https://www.instagram.com/cherokeebarbell/
• Facebook: https://www.facebook.com/TeamCherokeeBarbell/
• Youtube: https://www.youtube.com/@TEAMCHEROKEEBARBELL/videos

Image Credits
Thomas Minor, Rachel Ash