Meet Brittney Hayes of NYAQ Cosmetics

Today we’d like to introduce you to Brittney Hayes.

Hi Brittney , thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I began my journey as a makeup artist, driven by my fascination with the creativity and limitless possibilities of color in the beauty industry. Even before becoming a professional makeup artist, I knew that one of my long-term goals was to create my own cosmetics brand. At the time, I had the vision and passion, but I was still learning how to turn that dream into a reality.

As I gained experience and established myself in the industry, my business began to grow and gain momentum. However, the COVID-19 pandemic presented unexpected challenges that significantly impacted my business. Rather than allowing that setback to define my journey, I used it as an opportunity to reassess, refocus, and develop a stronger vision for the future.

Today, we are rebuilding the brand with a renewed sense of purpose, expanding our product offerings, and creating exciting new products that we look forward to sharing with our customers. This journey has taught me the importance of resilience, adaptability, and staying committed to your vision, even when faced with challenges.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
One of my biggest challenges in the beginning was managing every aspect of the business on my own. As a founder, I wore many hats, from developing the brand and managing operations to bringing my creative vision to life. While that experience taught me resilience, discipline, and the importance of perseverance, it also helped me recognize that building a successful brand requires teamwork.

Today, with the support of my team, I’m able to approach NYAQ Cosmetics with a broader vision and a stronger foundation. We can collaborate, bring fresh ideas to the table, and focus on creating a bigger, better brand that truly reflects our mission. I’ve learned that growth isn’t just about expanding a business; it’s also about building the right team, trusting the process, and creating something greater than what one person can accomplish alone.

Thanks – so what else should our readers know about NYAQ Cosmetics?
What makes NYAQ Cosmetics unique is our belief that there is no single definition of beauty. We encourage everyone to embrace their individuality, experiment with color, and feel confident stepping outside the box. Whether you’re rocking a bold blue lip one day or switching it up with pink or red the next, we believe makeup should be fun, fearless, and a reflection of who you are. We also introduced a CBD lip gloss as part of our innovative approach to cosmetics, helping us stand out in a competitive beauty industry.

As the founder, my vision has always been to build a brand that represents confidence, authenticity, and self-expression. Like many businesses, we faced challenges during the COVID-19 pandemic, but that experience gave us an opportunity to reflect, grow, and reimagine our future.

Today, we are entering a new chapter of NYAQ Cosmetics. We are refocusing our vision, developing exciting new products, and working toward bringing the brand back stronger than ever. I want people to know that NYAQ Cosmetics is more than makeup; it’s a movement that encourages everyone to embrace who they are, own their individuality, and never feel the need to fit into someone else’s definition of beauty. We are Not Your Average Queen, and we’re just getting started!

Do you have recommendations for books, apps, blogs, etc?
My favorite all time book next to the bible is Rich Dad Poor Dad by Robert T. Kiyosako

Contact Info:

• Instagram: n.y.a.q
• Facebook: NYAQ Cosmetics