Meet James Profet of STVCK in Atlanta

Today we’d like to introduce you to James Profet.

James, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Prophet. Profit. Profet.
Growing up, I was heavily involved in sports, streetwear fashion market, sneaker culture, and overall achievement. Being from Atlanta I grew up around the sneaker culture created by ATATF so that sparked my drive to create. The name STVCK (stack) was created during my freshman year at Martin Luther King Jr. High School in Lithonia, GA. Flashback: I was sitting in math class listening to music, Joey Bada$$ Waves to be exact and I had an epiphany and wrote “$TVCK” on my desk. I created some early T-shirt designs, nothing official yet but it was destined.

Years later, I was having a conversation with my parents (both entrepreneurs) and they were telling me I need to use my generational opportunities to develop something bigger than me. In November of 2016, STVCK was curated with a new meaning that can be associated with all walks of life. I developed the logo, which is a Japanese Iching that means “prosperity” and the acronym “Success Through Adversity Creates Knowledge” and the journey began.

As far as how I got to where I am today is simple: Ambition, Drive, and Growth. My goal is not to be known for one specific title. I want to use my brand to reach many lifestyles whether it be mentoring, fashion, sports, education, music, etc. My goal is to empower others to find their own form of success. Like Tupac said, “I’m not saying I’m gonna change the world, but I guarantee that I will spark the brain that will change the world”. STVCK has grown to be more than just fashion, it’s a lifestyle.

Instagram/Twitter: @stvckprofet

Has it been a smooth road?
“Success Through Adversity Creates Knowledge”. The road hasn’t always been smooth but life is about perspective. I believe everything happens for a reason. As a business owner, I have many struggles especially since my operation has so many moving parts. I am fortunate to have grown with a team of like-minded individuals that I can bounce ideas off of and keep me grounded. I appreciate all the struggles because of its beauty in the struggle, ugliness in the success.

We’d love to hear more about your brand.
STVCK is an Atlanta based lifestyle brand that promotes our acronym/slogan “Success Through Adversity Creates Knowledge”. STVCK creates lifestyle clothing pieces that give people the opportunity to attach their own success story with their fashion preferences. In early 2020, we will be launching our mentoring program and creating a platform for others to promote motivational/inspirational stories. This program will be open to everyone and include separate entities for students, athletes, and entrepreneurs. I am most proud of the opportunities our brand is bringing to various communities. What sets us apart is that we’re more than fashion and we strive to be a part of our consumer’s individual journeys.

Is our city a good place to do what you do?
Overall, I love Atlanta. I would say the thing I like the most about the city is the opportunities that it presents. There are so many hidden talents, it’s like every day a star is really born in Atlanta. I have nothing specific I least like about Atlanta because jealousy, envy, and greed is everywhere.

Contact Info:

• Website: https://stvckatl.bigcartel.com/
• Email: stvckatl@gmail.com
• Instagram: https://www.instagram.com/stvckatl/
• Twitter: https://twitter.com/Stvckatl
• Other: https://www.instagram.com/stvckprofet/

Image Credit:
Photographer: @Oneshotjohn

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