Meet Kimberly Holland of Atlanta

Today we’d like to introduce you to Kimberly Holland.

Hi Kimberly, please kick things off for us with an introduction to yourself and your story.
My name is Kim Holland, and my creative journey began with a simple idea: food as art. What started with thoughtfully styled grazing tables grew into a deeper exploration of how food can tell stories, spark connection, and create lasting memories. From that vision, Van Goat Grazing Co. was born.

Through Van Goat, I developed a passion for color, balance, texture, and the power of a table to communicate before the first bite.

As my work evolved, so did the brand. Van Goat became House of VG, and ultimately VG Atelier, a creative culinary studio built on the belief that food is one of the most powerful forms of storytelling.

Today, I create dining experiences inspired by art, culture, place, and the people at their center. Whether translating a painting into a multi-course dinner, designing a concept-driven culinary event, or crafting a gathering that reflects a client’s story, my goal is the same: to create meaningful, memorable experiences.

Based in the Augusta-Aiken region and founded in Edgefield, South Carolina, I work throughout Georgia, including Lake Oconee and Atlanta. While every project is distinct, my philosophy remains constant: listen deeply, create with intention, bring people together, and leave them with a memory worth carrying home.

Van Goat taught me composition. House of VG broadened my perspective. VG Atelier brings it all together.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
One of my biggest challenges has been figuring out how to bring a vision to life that didn’t fit neatly into a traditional box. I always knew I wanted to create something that combined food, art, storytelling, and experience, but for a long time I was still trying to figure out exactly how to express that and share it with the world.

Like many small business owners, there were seasons when I had to take restaurant and chef positions to help pay the bills while continuing to build my own vision in the background. There were moments of self-doubt, financial pressure, and uncertainty about whether people would truly understand what I was trying to create.

The creative side came naturally. The challenge was learning how to turn that creativity into a sustainable business without losing the heart behind it. There were times when I felt pulled in different directions, but I never let go of the idea because I believed in it. I believed that food could be more than a meal—it could create connection, tell a story, and leave a lasting impression.

Looking back, those challenges helped shape what House of VG and VG Atelier have become today. Every detour, every setback, and every job along the way taught me something valuable. More than anything, they taught me persistence and the importance of continuing to create, even when the path forward isn’t completely clear.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a chef, food artist, and creative director working at the intersection of food, art, and experience design. Through House of VG and VG Atelier, I create immersive culinary experiences that transform ideas into something people can taste, see, and remember.

What sets my work apart is that I don’t begin with a menu, I begin with a story. Inspiration can come from a painting, a place, a season, a brand, or the people gathered around the table. From there, I build an experience that uses food as the medium.

My work ranges from private chef experiences and curated dinners to corporate events, gallery collaborations, and concept-driven gatherings. I am especially passionate about translating art into food and creating experiences that engage all the senses. Some of my favorite projects have involved interpreting visual art through multiple courses, allowing guests to experience a story in a completely different way.

What I’m most proud of is creating something that feels uniquely my own. In an industry that often focuses on trends and repetition, I’ve worked to build a creative practice centered on originality, intention, and connection. My goal has never been simply to serve a meal, it’s to create a moment people remember long after the table has been cleared.

At the heart of everything I do is a belief that food can be more than nourishment, it can be art, conversation, memory, and connection all at once.

Who else deserves credit in your story?
There are so many people who deserve credit for helping me along the way. First and foremost, my family has supported me through every stage of this journey, including the moments when the path wasn’t always clear. Building a business requires a tremendous amount of faith, and they continued to believe in me even when I was still figuring things out myself.

I am also grateful to the clients who trusted me early on and allowed me to bring creative ideas to life. Every event, dinner, and collaboration helped shape my confidence and reinforced my belief that food can be a powerful form of connection and storytelling.

Throughout my career, I’ve worked alongside talented chefs, restaurant owners, artists, and hospitality professionals who challenged me, inspired me, and helped me grow. Each person contributed something valuable, whether it was a new skill, a different perspective, or simply encouragement at the right moment.

Most of all, I’m thankful for the people who saw potential in my ideas before they were fully formed. Building something creative can feel uncertain at times, and having people who encourage you to keep going makes all the difference. Their support helped me continue pursuing a vision that eventually became House of VG and VG Atelier.

Pricing:

• Commissions

Contact Info:

• Website: https://Vangoatgrazingco.com
• Instagram: @vangoatgrazingco