Meet Sierra Payne of Sior Cocktails

Today we’d like to introduce you to Sierra Payne.

Hi Sierra, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Sieria Payne, a Milwaukee, WI native, is a Serial Entrepreneur and owner of several businesses. With her unwavering determination and business acumen, Sieria has built a dynamic portfolio of ventures spanning multiple industries.

One of her most notable accomplishments is founding and successfully operating a Home Healthcare Company for over a decade, providing essential services to her community.

In addition to healthcare, Sieria has made significant strides in real estate. Her latest achievement includes the redevelopment of a commercial property in Atlanta into a multifunctional space that houses a restaurant, office spaces, retail outlets, and more.

Sieria’s passion for hospitality led her to establish Sior ATL, an upscale restaurant known for hosting private parties and events. Taking Sior ATL to the next level, Sieria is now offering Mixology Workshops, expanding into e-commerce, and selling mocktail jars, mocktail kits, recipe books, and providing customized cocktail/mocktail services for large corporate events.

Beyond her business ventures, Sieria is committed to philanthropy, actively supporting charitable organizations and initiatives in her community. Her dedication to giving back reflects her deep commitment to making a positive impact on those around her.

Through her innovative vision and entrepreneurial spirit, Sieria Payne continues to inspire and set new standards across the industries she touches.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Building my business wasn’t easy. I hit countless roadblocks—over and over again. I had no financial backing, no loans, no handouts, and no support system to lean on. I didn’t have a business partner to share the load or to help brainstorm solutions when things got tough. Every decision, every dollar, and every mistake fell solely on me.

One of my biggest lessons? If I could go back, I would’ve found the right partner early on. Carrying the weight of an entire business on your own—emotionally, mentally, and financially—can break you if you’re not careful. There were many moments when I wanted to quit, when the idea of throwing in the towel felt like the only option. But I didn’t. I kept going.

The struggle to keep going when you feel like giving up is real, but it also built the resilience and fire that fuels my brand today.

We’ve been impressed with Sior Cocktails , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Our Story: Born from the vibrant energy of Atlanta’s nightlife, Sior Cocktails was originally introduced to the world as Sior ATL—a full-service restaurant that went viral for its bold, colorful, and over-the-top drink creations. After selling the restaurant to new owners, founder Sieria Payne (SiSi) reimagined the brand into what it is today: a luxury cocktail and mocktail experience built on creativity, culture, and connection.

Our Mission:
To elevate every celebration and gathering through handcrafted cocktails, wellness-forward mocktails, and unforgettable drink experiences that honor artistry, authenticity, and Black excellence.

Our Purpose:
Sior Cocktails exists to inspire connection and confidence through flavor. Whether we’re curating mobile bar experiences for corporate events, hosting cocktail workshops, or shipping our signature Mix + Mingle Mocktail Kits across the country, we aim to blend luxury with accessibility—empowering people to sip, savor, and celebrate with style.

Our Services:
• Mobile Bar Catering – Full-service bar setups for corporate events, weddings, private parties, and branded activations
• Signature Cocktail & Mocktail Syrups – Vegan, non-GMO flavors crafted for mixology at home or behind the bar
• Mix + Mingle Mocktail Kits – Retail-ready kits featuring syrups, dried fruits, recipe cards, and bar tools for interactive drink-making experiences
• Mixology Workshops – Hands-on classes and team-building events led by certified mixologists
• Hydration Stations – Alcohol-free wellness bar setups with infused waters, teas, and functional elixirs
• Retail Partnerships – Product placement in national retailers, gift boxes, and curated lifestyle collections
• Speakeasy Coming 2026 – A luxe Sior Cocktails lounge in Castleberry Hills, blending drinks, design, and downtown energy.

If we knew you growing up, how would we have described you?
I’ve always been ambitious. Hustling wasn’t something I learned—it was something that lived in me from the very beginning.

At just 10 years old, I was braiding hair in the neighborhood for $10 a head. By 11, I turned the side window of my house into a mini storefront, selling cupcakes and Icee cones for $3 each. At 12, I became the go-to babysitter for my cousins. At 13, I was sitting at the card table, playing with my older cousins and winning cash. And by 14, I was sitting on my porch saying out loud, “I want to be a business owner one day,” long before I even knew what the word entrepreneurship meant.

I just knew I had it—that drive to build something bigger than myself.

By 21, I launched my first official business. And since then, I’ve probably started over 10 businesses. I’ve failed, I’ve succeeded, I’ve reinvented myself over and over. The truth is: I’m a serial entrepreneur—and proudly so.

I didn’t come from wealth. I didn’t have a blueprint. But I always had hustle, heart, and a vision I refused to let go of.

Pricing:

• $12.99 Mocktail Syrups
• $39.99 Mix & Mingle Mixology Kits
• Mobile Bar Service-Price TBD

Contact Info:

• Website: www.siorcocktail.com
• Instagram: Siorcocktails

Image Credits
These all my photos