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Meet Asa Kryst

Today we’d like to introduce you to Asa Kryst.

Hi Asa, so excited to have you with us today. What can you tell us about your story?
Since as early as I can remember, I was always creating stories and using storytelling as a creative outlet, whether it be creating stories with random toys that I had or playing dress up and acting out different movie scenes. I would tell my father, “When I grow up, I want to be a movie director.”

In my teenage years, my mom won a DSLR camera in a raffle, the camera didn’t get used very often, so I started playing around with it and learning the in’s and out’s of how to operate it. I fell in love with the process and loved having a different way to express my creativity. I began take photos of everything and shooting videos and editing them on my computer.

I ultimately followed a different passion when I went off to college, which was soccer. I earned a scholarship to play soccer at the University of South Carolina, where I left the camera behind. I pursued a career in soccer and was able to play professionally for a couple of years after college. I suffered a knee injury and went back to the drawing board for my career. I remember asking myself, “what’s something that you do unprompted without anybody asking me to do, what’s something that keeps me up at night?” I remembered in the past there were times that I would literally not sleep whole nights because I was working on a video edit. From that moment, I picked back up my first passion in life and decided to pursue it as a career.

From there, I started a video production company that I currently still run. This business has constantly been evolving over the years, starting out with shooting weddings, to commercial videos and ads to documentaries with the end goal to be directing movies.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
There’s no such thing in a fulfilling journey without some bumps along the way. One of the biggest challenges I have faced has been with pursuing directing movies, not being able to find a clear path or direction on accomplishing this outside of going to film school. At times this has slowed me down.

Appreciate you sharing that. What else should we know about what you do?
I do video production and visual storytelling. I’m most known for creating a couple of viral videos of the Charlotte Black Lives Matter protests last summer. I am most proud of having Amazon reach out to me and ask to license one of my photos to use on a billboard campaign in Los Angeles. What sets me apart from others would be something that everybody has but is unique to that individual. What sets me apart is my vision.

What has been the most important lesson you’ve learned along your journey?
People and relationships are number one.

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