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Meet Bella Rose of Bella Rose Passion in Midtown

Today we’d like to introduce you to Bella Rose.

Bella Rose of Bella Rose Passion Cosmetics/Vanity was born and raised in Trenton, N.J. As the only child, throughout adolescence and teen years, Bella Rose was consumed with outdoor activities, uninterested in dressing up or wearing makeup. Bella got married in 2008 and developed a love for glam, always interested in the new trends

Bella Launched the Bella Rose Passion Brand she dived head on into the beauty industry by opening the company’s first brick and mortar, Bella Rose Boutique in 2010. Bella took that opportunity to feed her love of the latest fashion and trends. After high demand from well based clientele about her potential for carrying makeup, she decided to launch a cosmetics company to meet their needs. Naming the line Bella Rose Passion. The lip line feature all-natural products, made with special ingredients such as shea butter, which helped launch a natural revolution in the cosmetic industry.

Bella Rose Passion Cosmetics have been featured on many celebrity faces and in shows, such as R&B Divas Atlanta, The Real HouseWives of Atlanta, Starz Original “POWER” and various music artist. Bella fell on hard times in 2012 and was faced with the challenge of being the sole provider for her 3 children while owing a fresh business, she quickly realized it was sell lipstick or don’t eat. Bella was attending all events even asking business owners can she set up a pop up to sell products she handed her business cards to everyone in the stores when grocery shopping, Bella goal was to go unnoticed and it worked, Now selling wholesale Lipstick, Creating Lipstick Lines for others also Bella rose Passion Products are sold in various boutiques in Houston and Atlanta.

Bella Rose’s contributions to the beauty industry were featured in Sheen, Black Hair, Hip Hop Weekly, and Essence magazines, also various radio stations and iReport CNN. Her success landed her a small supporting role on the Bravo series, “The New Atlanta,” in 2013. Shortly after she began producing her own reality TV show she solely created ” MUA of Atlanta” which peaked the interest of many producers for Television Network, Bella also produce and direct on Photography and Music Video Sets.

Bella Rose birthed (Bella Rose Vanity) in 2014, which gained notoriety quickly. The agency now employs about a dozen artists. Throughout her success, Bella Rose has maintained community involvement through charity and sponsorship’s for more than 100 events and entities in Atlanta, South Carolina and New York. But dealing with her blood pressure while worrying about her mother who has survived a Brain Aneurysm She wanted to do more to make a difference, Bella partnered with the Brain Aneurysm Foundation to bring awareness to young ladies of different ethnicity.

Bella Rose was nominated by Boss Magazine as one of the 2015 Top Atlanta Women to watch in the beauty industry, also seen with her Bella Rose Vanity staff on The Steve Harvey Television Show in July 2016, ultimately becoming the winner of The 2016 Small Business Excellence Award. Breaking new grounds Bella Rose plans to build her Empire and become a global beauty mogul.

Has it been a smooth road?
It has not been a smooth road at all, It’s not easy trying to grow in such a dominate industry. I struggle with getting my brand to master distribution to major retailers.

We’d love to hear more about your business.
Bella Rose Passion Cosmetics​ is a naturally infused cruelty free cosmetic company that was founded in 2013 by Bella Rose, who longed for a natural cosmetic line that encouraged self-expression and diversity, Bella Rose Passion​brings professional, elegant, wallet-friendly products with a contemporary flare to the beauty scene. Bella Rose Passion​ was chosen for our namesake as we felt it thoughtfully captured the essence of Bella meaning beauty, Rose is the owner name and this is her Passion. From YouTube, to Instagram, to the catwalks we take our inspiration from every medium imaginable. These same platforms also provide inspiration and allow you to create and tailor any look to reflect your personality. You can choose to be whoever you want to be while still being true to yourself.

The edgy collection of bold, colorful, cruelty-free cosmetics have won Bella Rose a nomination for Top 5 women in Atlanta to watch for in 2015, Numerous print magazine editorials, seen on some of our favorite celebrities and a spot on The Steve Harvey Show in 2016. These stand-out cosmetics break all beauty barriers. With long-lasting lip formula Color, Our revolutionary matte formula that glides on evenly with a creamy, rich texture that does not dry out lips but dries to an ultra-matte, 100% smudge proof finish. All day wear you can depend on!

Bella Rose Passion​also offers Skin Care Super-Hydrating Lotion moisturizes while protecting skin from environmental pollutants. It locks in moisture using White Tea. And our Microdermabrasion Face Cleanser w/ Papaya Enzymes Specially formulated for sensitive skin, this Microdermabrasion Cleanser contains vitamins and a natural enzyme from Papaya that will wash away dirt without removing the skin’s natural oils, leaving skin hydrated, soft and beautiful. Anti-oxidants Vitamin A, B5 and E lock in hydration and aid in tissue repair.

Is our city a good place to do what you do?
I do believe Atlanta is a great place to start a business, it is the land of opportunity and this city is thriving with more and more entrepreneurs to help each other grow.

Contact Info:

  • Website:
  • Email:
  • Instagram: Bellarosepassion
  • Facebook: Bella Rose Passion

Image Credit:
Tae Rene
Cre8tive Minds Prod.

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