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Meet Bill Kaelin

Today we’d like to introduce you to Bill Kaelin.

Bill, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I moved to Atlanta in the summer of 1995 before the Olympics right after I graduated from the University of Illinois. I had enough money for one’s month’s rent and two weeks’ worth of food but no job. I used a service called Promove to help me find my apartment and ended up getting my first job in Atlanta with them. It was the perfect way to learn about my new city and the amazing neighborhoods that fill our beautiful city. One day a super glossy high end magazine called “Jezebel” got dropped off at the offices for clients to flip through while they waited to get service. I was so impressed that I immediately called them to see if they were hiring and had an interview the next day to become the magazine’s first Marketing and Events manager. Thrust into the local Atlanta arts and entertainment scene, I quickly found where I belonged with a job that let me focus on my passion for pop culture. Working with local iconic events like Music Midtown and hip nightclubs and restaurants, my career changed directions with me opening and running some of Atlanta’s most iconic nightclubs like Fusion, eleven50 and Bazzaar lounge with the help of Top Chef winner Richard Blais. With a string of successes and being a part of Atlanta’s social scene for decades, I finally left the nightlife scene to help other people’s dreams come true by opening Bill Kaelin Marketing 10 years ago. Expanding our clients to bigger global brands like W Hotels and Lincoln Properties Bill Kaelin Marketing has evolved into an award winning lifestyle Marketing and Events agency creating parties with purpose and expanding to markets all of the South East and beyond.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t always been an easy road. Nothing ever is. I have had to learn to sometimes take things day by day, to release control and allow my employees to fly on their own. I try to implement what I have learned in my private life into my business by committing to continue to learn and evolve mentally, physically and spiritually.

We’d love to hear more about your business.
BKM is a lifestyle marketing, branding and events boutique agency. We are the masters at thinking outside of the box and maintaining relationships that help us implement some of the best strategic partnerships in the business. We literally can do it all.

We are a versatile consulting, events, and project management firm, Bill Kaelin Marketing applies in-depth cultural awareness, innovative marketing techniques, and unmatched experience and enthusiasm to drive buzz, action, and brand loyalty for our clients. From one-off product launches and grand openings to long-term brand development and strategic partnerships, Bill Kaelin Marketing brings a competent, creative, and personable approach to any undertaking or environment. And the best part? We #lovewhatwedo!

What were you like growing up?
I was always one to march to the beat of my drum. I was a creative kid living in a small conservative Midwestern town in Illinois who fortunately was still influenced by Chicago and University towns nearby like Champagne and Bloomington, Illinois. I was and always am very influenced by pop culture in particular music. I will never forget seeing Andy Warhol’s “Interview” magazine for the first time which made me realize there was a big, creative world out there. I also had one of the best Marketing idols to follow when a little known gal named Madonna burst upon the scene when I was just 14 years old. Being a massive fan and following her career throughout the years was a crash course in reinvention, marketing strategy, PR and of course, innovative and outside of the box art and provocative thinking.

Contact Info:

  • Website:
  • Phone: 4043965750
  • Email:
  • Instagram: @billkaelinmktg
  • Facebook: @billkaelinMKTG

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