Meet Brittani Allen of Pinch of Help – Home Organization in Alpharetta

Today we’d like to introduce you to Brittani Allen.

Brittani, please share your story with us. How did you get to where you are today?
I remember sitting on an airplane, flying home to Atlanta from LA in 2017. My husband, Chris, and I had just finished a refreshing vacation, and I was feeling slightly depressed about having to go back home. I wanted to see my kids, of course, but the reality of all that awaited me upon entering my house was a major downer. I must have let out a deep sigh that prompted Chris to say, “here comes ‘non-vacation’ Brittani again”. This comment sparked both a conversation and an inner reflection that became the impetus of a new life, and eventually my business.

On vacation, we were staying in a gorgeous Airbnb, as we often do, in West Hollywood. I fell completely in love with everything about California, notably the easy-going vibe that rubbed off on me during the course of our stay.

As Chris and I spoke on the plane ride about why I was getting so blue about heading back home, I found that most of my answers centered around my disdain for the never-ending housework that seemed to fill my days. He offered to help me come up with a plan to stay on top of it where we would divvy up the chores in hopes that things would stay cleaner longer. Only I knew they wouldn’t.

I love to read and generally, make it a habit to pick up a new book to read on vacation. It just so happened that my selection on this particular vacation was a book I had heard much about on home organization called, “The Life-Changing Magic of Tidying Up”.

One of the tenants of the book is to only keep the items in your home that “spark joy”. Since I was still on vacation, I was not able to edit the items in my home just yet. But I didn’t want to wait to get started. I took my husband’s “non-vacation Brittani” to heart and started to write down all the areas of my life that didn’t spark joy and that kept me from being the best version of me that I wanted not only for my family but also for myself. I began to develop a plan to eliminate what I could and to look for ways to adjust everything else. I wanted to feel light, free, happy, and unweighted by daily mundane tasks. In effect, I was chasing that ‘vacation feeling’. As I thought about our Airbnb (and what I loved about staying in hotels), I realized it was the simplicity of the rooms. There’s never any clutter and the decor is kept to a minimum.

Immediately upon returning home,, I began to declutter my home. I have to admit here, that while I am a naturally organized person (meaning I love to plan, have spreadsheets, etc.), I am NOT a naturally tidy person. Yes, I know I run a full business on being organized AND tidy, but it was a completely learned skill. It just so happened that I had just enough type-A personality to make this career a perfect fit for me.

At the time, I was operating a blog that centered around healthy home topics and had just released my first healthy home guide featuring the kitchen. In it, I included a section on kitchen organization which prompted a friend of mine (Joi Fairell – you may have met her here in her interview on her amazing family law firm) to ask if I could just come over and organize her kitchen for her because she didn’t have the time. I laughed at first, seeing as though I was trying to break into the blogging industry, but when I mentioned it to my business coach he had me explore the idea further. I had just found absolute freedom in my home by decluttering and putting systems in place to suit my family and found I had a knack for organizing with beautiful aesthetics.

So, I did what most budding entrepreneurs did and started asking all of my friends and family if they had a space I could organize to hone my craft and not only did I love to do it, I was motivated by the relief and joy my efforts were having in their lives.

I then started offering home organization as a service to my business and later dropped everything else to focus solely on building my brand as a luxury home organization service.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t think there’s a such thing as a completely smooth road, but I can say that the road has been laid out organically as I listened to my audience and made adjustments along the way. I worked hard for a solid year with few tangible results to show for it, but in that time I got better so that by the time more customers came, I was ready.

Pinch of Help – Home Organization – what should we know? What do you guys do best? What sets you apart from the competition?
Pinch of Help offers professional home & office organization with beautiful aesthetics that complement your home.

We specialize in decluttering and organizing any and every space in your home or office and implementing systems that all members of the home can maintain. We’ve even had toddlers as young as two that were able to maintain our systems. 🙂

We are known for helping our clients to finally achieve a well-organized, functional, uncluttered home so they can live life free from the day-to-day chaos.

I am most proud of the relief we provide to our clients. Like I was that day on the plane, many of my clients reach out to me when they are completely overwhelmed and fed up. I get to be their own personal supergirl and rescue them and start them on their journey to freedom in their homes.

What sets us apart is our commitment to customizing solutions that work for each client individually. Not every home runs the same, and we always to take into account each family’s unique habits.

What moment in your career do you look back most fondly on?
The proudest moment of my career is having built a thriving business from the ground up doing something I absolutely believe in. I love what I do, and am so happy to have found a career that serves people in such a transformative way.

Contact Info:

• Website: www.pinchofhelp.com
• Phone: 678.446.1009
• Instagram: www.instagram.com/pinchofhelp
• Facebook: www.facebook.com/pinchofhelp

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