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Meet Callie Cullum

Today we’d like to introduce you to Callie Cullum.

Every artist has a unique story. Can you briefly walk us through yours?
Growing up, I was determined to be an Olympic swimmer. That was my dream. Art and design were not on my radar until I had a really intense back injury in high school and was unable to continue training in the same capacity as I had before. During that time, I fell in love with design in a high school senior art class and decided to pursue a degree in graphic design. After I graduated college I moved to San Francisco to become a full-time designer for a non-profit arts organization. While there, I started to realize that I was living in constant pain due to my back injury and being at a desk job 40+ hours a week was really hard on me both mentally and physically. I wasn’t feeling fulfilled or passionate about my work.

The desire to feel good and to prioritize my own well-being fueled my passion to go out on my own. I launched my own design and branding business, Callie Cullum Design, a little over 3 years ago when I moved from San Francisco to Atlanta. A year and a half after that, I launched a second business with my business partner and Washington State resident, Shelly Jackson Buffington. Together we run The Look & The Feel, a full-service branding studio.

I’ve always been a creative person with a good eye for design and now I’m able to use my passion for design to help others pursue their entrepreneurial dreams by equipping them with a brand that stands out. I am now creating and designing out of my little home studio in my 1920’s craftsman bungalow in the West End, alongside my rescue pup, Bertie, and I wouldn’t trade my creative lifestyle for the world.

Please tell us about your art.
I design visual brands and websites for creative entrepreneurs and small businesses. Most business owners know that having a strong visual brand will lead to greater success, but many don’t have the time or expertise to create it themselves. That’s where I come in! When you feel confident in your work you are more inspired to do great things. With both of my businesses, I empower business owners with the visual tools they need to share their story with the world and feel confident and proud of their work.

I love working in collaboration with people who value the environment, animals, and helping other people. I’m drawn to passionate, creative, and life-loving people who aren’t afraid to take a leap into a new adventure and who also believe that life isn’t just about work and making an income.

As an artist, how do you define success and what quality or characteristic do you feel is essential to success as an artist?
Success to me is feeling proud, passionate, and fulfilled by what you do. I feel l am very successful because I’m excited every morning to start creating and to work in collaboration with wonderful people who have the same values as I do. My work empowers me and gives me confidence and joy. Putting good into this world is extremely important to my perceived success as well and I feel I do just that by helping others fuel their passions.

How or where can people see your work? How can people support your work?
You can view my work on my portfolio on my website and well as on Instagram, Facebook, and Pinterest. I design for clients internationally so my work can be seen in various countries all over the world.

You can support me in my work by shopping local and supporting small businesses, artists, mom and pop shops, and creative entrepreneurs. Helping others succeed in their entrepreneurial journey helps me succeed in mine.

Contact Info:

Image Credit:
Personal Photo: Anna Cullum

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