Today we’d like to introduce you to Chrysten Crockett.
Chrysten, can you briefly walk us through your story – how you started and how you got to where you are today.
I go by Chrys. I’m a fitness and nutrition coach who teaches women how to navigate finding balance while pursuing a healthy lifestyle. I’m a newcomer to Atlanta. Although I’m originally a Cleveland girl, I moved here form Charlotte, NC a little over a year ago. Moving to a new city meant starting over for me – finding a new sense of home, new friends, new favorite places to eat and hang out, and the most life-altering, building a new business.
Let me give you some background.
I didn’t start out as a fitness and nutrition guru. I mean, I grew up playing sports, but never took working out or eating healthy seriously. It wasn’t until I sunk into a pretty dark place my freshman year of college that I actually started being active without there being a sport or a coach involved. I started running. I guess you could say every run was my free therapy session. I used running as a way to process what I was facing and relieve stress. Those runs and my naturally competitive nature pushed me to want to get faster and stronger, so I started digging deeper into my nutrition and become fascinated. So much to the point where I’d go to the library to research nutrition research studies and started trying to get my friends and family to shift their lifestyle habits as I learned (they were my first “clients”).
Fast forward a few years later, I created an Instagram page (@getfitwithchrys) to share my nutrition tips and workouts. I started teaching Zumba classes while working full time, and I even started competing in bodybuilding competitions.
What I didn’t know about the bodybuilding space is that it would bring about a whole new set of mental challenges for me. Because of the rigid routine and restrictive habits, I built to reach certain physique goals, I unexpectedly created an unhealthy relationship with food which caused me to dive into unhealthy eating habits and negative thought processes. But after realizing the effect it was having on me, I decided to do something about it. I went back to where I started… research. But this time, I dived more into the behavioral psychology behind restriction, impulse, and food. I merged that information with my experience and decided to help other women learn how to stay consistent without rigid diets. Everything started to come together.
I decided to continue my education by becoming a certified personal trainer and shortly after, I ended up leaving my corporate career in branding and marketing to build a full-time business built on fitness and nutrition. I learned the game quickly thanks to some trial, error and amazing mentors. Every experience was so worth it and helped me earn more, live more and take more control of my life.
Not long after I quit my job, I was featured on the Today Show as an up-and-coming fitness influencer. I used my branding and marketing experience to make a name for myself in the fitness space and impact more people. During my entire entrepreneurial journey, I’ve had to learn how to adapt to change quickly so moving to Atlanta made me excited to take on a new challenge.
Once I arrived in the A, I made the decision to take my business completely online, and now, I have the privilege of teaching women all over the world how to live a healthy life.
I help my clients learn that if you start with your mind, your body will follow.
Since moving to Atlanta, I’ve had the opportunity to meet such amazing people and be a part of so many great opportunities. Over the last year and a half, I’ve been in a global Adidas ad campaign, and even campaigns for Mizuno, Samsung, Athleta and Goodwipes. I’ve had the privilege of becoming the nutrition coach for a new gym in Atlanta called 4th Quarter Performance. I even launched an online course called the Brand Trainer Academy to help other fitness professionals grow their brand and business. I’ve participated in too many run clubs and workout events to keep count — and it just feels good to be surrounded by so many people who are trying to better themselves. Atlanta truly is the fitness mecca of the south and it makes this place feel even more like home for me.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of my biggest struggles in health and fitness was taking back control of my food relationship. I sunk into a place where I let food control my thoughts and behaviors. I become very fixated on food whether it be thinking about what I could or couldn’t eat, not enjoying myself at gatherings, overthinking my food decisions and all around not cultivating a healthy set of thought processes when it came to my nutrition.
This honestly is what fueled me to help other women overcome their mental battles with food.
In the business space, one of my biggest challenges was getting out of my own way. I used to think everything had to be in place for me to get started. I used to not understand where to start with all of my ideas. It was challenging for me at first to think about charging people for something I genuinely wanted to help with. After realizing the impact I could make if I leveraged my expertise, I shifted my thought process on coaching and realized how much I really had to offer. I went from overthink every little thing, to executing even on the ideas that I wasn’t sure about. I started learning how to fail early. I learned how to take action quicker. I learned how to not just stay busy, but stay productive, and it completely changed my business.
Alright – so let’s talk business. Tell us about Get Fit With Chrys – what should we know?
My official legal business name isTimeless Fitness LLC. It’s an umbrella for the coaching and consultation services I provide for fitness, nutrition, and branding.
It is broken down into three entities:
Get Fit With Chrys – Specializes in helping women build realistic healthy fitness and nutrition habits
Overtime Fitness – Specializes in corporate wellness and helps employees learn how to incorporate fitness and nutrition into their work life.
The Brand Trainer Academy– Is a course that specializes in helping fitness professionals build and brand their business to gain flexibility and financial freedom
Is there a characteristic or quality that you feel is essential to success?
GIVING! – Giving is one of the most essential characteristics of success. It lays a foundation for you to build something of purpose that leaves an impact on others. Give back in any way you can with no expectation of anything in return.
- Website: www.getfitwithchrys.com
- Email: firstname.lastname@example.org
- Instagram: http://www.instagram.com/getfitwithchrys
- Facebook: https://www.facebook.com/GetFitWithChrys/
- Twitter: https://twitter.com/getfitwithchrys