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Meet Cindy Dankwa of Cindyrella Cakes in Douglasville

Today we’d like to introduce you to Cindy Dankwa.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my business 7 years ago making only rum cakes in 6 different flavors. I then expanded to cupcakes and birthday cakes because I got requests for them and now, I make cakes for all occasions including weddings, baby showers, birthdays and many more. After the birth or my daughter last year, I decided to pursue my business full-time and have not looked back. It’s been a blessing to have discovered this gift.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It was not a smooth road. I’m thankful for the struggles along the way because they were great learning tools. I’ve had many challenges, but never once did I think I should give up. In the beginning, I was selling cakes at farmers markets through all the crazy Georgia weather. I remember doing a farmers market 5 years ago when I was pregnant with the son, it was so cold and windy that my tent got destroyed. I came home cold and shivering, and it took about 2 hours to feel warm again. It was a day I should’ve stayed home but I decided to work. And, that’s been my story. I don’t let anything stand in my way of reaching my goals. I might have some setbacks but I have amazing family and friends to remind me of what I want and support me through achieving it.

Please tell us about Cindyrella Cakes.
My business is making confectionary dreams come true for my customers by creating the perfect custom cakes for their events. My customers bring me ideas of what they envision for their event, and we work together to bring that dream to life, whether it’s for a wedding for a birthday. I also specialize in rum cakes, custom cookies and cupcakes. My delicious rum cakes have been all over the world. My rum cake flavors include vanilla, raisin, pecan, pineapple, pina colada, chocolate and coconut. I’m very proud of how far I’ve come with my business. To have the ability to run my business on a full-time basis is a blessing. What’s sets me apart from others is that my creations are only limited by my customer’s imagination. I’m constantly learning, educating and empowering myself with the tools to create the next beautiful cake.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I wouldn’t have done any farmers market events because, during that time, I didn’t know who my target customers were. I was selling to everybody and working so hard but not feeling fulfilled. There was no creativity in what I was doing. I spent so much time prepping and selling little cakes and missed many special events in my friends and family members’ lives. I had to learn to find my target customers. I don’t regret that time because I had to go through it to learn from it, but I’m sharing it to help someone learn from what I did and skip that process.

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