Connect
To Top

Meet Jenna Nia of IMME COLLECTION

Today we’d like to introduce you to Jenna Nia.

Jenna, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve been designing and sewing clothes since I was a teenager and launching my own line was always my dream. I was born and raised in St. Louis, Missouri but even as a child I knew I wanted to live in Atlanta after I graduated from high school. When I was applying to colleges my senior year, a dual-major fashion and business program at Clark Atlanta was at the top of my list but I made a tough decision to accept a full academic scholarship to Saint Louis University, a prestigious school in my hometown that doesn’t have a fashion program.

While in college, I lost sight of my true passion and entered the corporate world after earning my Bachelors in Business and then later earned my MBA. It wasn’t until 2013 that I followed my heart and launched IMME COLLECTION.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think any entrepreneurial venture is without struggle and I’ve definitely encountered several obstacles along the way. One of the most important aspects of making and selling any product is partnering with the right manufacturer and this has been a difficult process.

I’m a designer at heart and I’m very business savvy but I don’t have formal training in fashion design and manufacturing so I had to learn a lot about how to select and partner with the right clothing manufacturer by trial and error. It’s not as easy as some may think to find a company that can produce your designs with the fit and quality and that you expect. When I released my first collection, I had some bad experiences with a couple of local manufacturers before I found a company that could interpret my vision and delivers top quality garments in a timely manner.

Then, as my company grew, the local manufacturer could no longer keep up with my production capacity so I had to find another company outside of Atlanta. This was even more difficult as I had to communicate with the new company remotely versus being able to meet in person on a frequent basis.

We’d love to hear more about your business.
IMME COLLECTION is an emerging women’s apparel line that represents confidence, originality, and bold femininity. Our brand caters to women who want to make a statement with their sense of fashion. I’m passionate about ensuring that our garments are made from premium fabrics with top-quality construction.

I’m very proud of the feedback that we get from our gorgeous clients when they feel beautiful in our pieces. I’m also proud of the notoriety that the IMME brand has earned from being worn by trendsetting celebs and influencers.

What were you like growing up?
I’m the oldest of three and as a kid, I was naturally very bossy, independent, and protective. I’m still all of those things, lol. Growing up I loved all things fashion. The fabric store was my candy store. My grandmother was a master seamstress and my siblings and I spent a lot of time at her house. She used to make most of her own clothes and I can remember being so intrigued by all the beautiful fabrics she used and the way she put her own spin on store-bought patterns.

My mother nurtured my interest in fashion by buying me a sewing machine for my 12th birthday. I always wanted to be different so I loved being able to make my own clothes and alter clothes that my mother brought me to fit my own vision.

Contact Info:

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that...

    Local StoriesOctober 17, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Atlanta has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesOctober 17, 2018
  • ATL’s Most Inspiring Stories

    Every neighborhood in Atlanta has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesOctober 17, 2018
  • VoyageATL FAQs

    We’ve prepared this FAQ about VoyageATL (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    VoyageATL owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    Local StoriesSeptember 19, 2018
  • #AtlantaCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • Fun Things to do in Atlanta

    The editorial team shares some of the most noteworthy events in Atlanta over the next few weeks. Check them out below...

    Local StoriesSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of Atlanta’s most gifted beauty professionals. View this post on Instagram A post...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of VoyageATL.    In the...

    Local StoriesSeptember 14, 2018