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Meet Lisa Lindsey of Ginger Yum

Today we’d like to introduce you to Lisa Lindsey.

Lisa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As a young lady, I was raised by my grandparents within a loving and supportive community in Memphis, TN. I was taught the values of being a responsible citizen and having empathy for others. My life thus far has been a validation of the “Six Degree of Separation” concept.

I firmly believe that within this circle are the perfect persons to benefit from mutual support during this journey. I am blessed and honored to have been a leader in a Fortune 100 company for over 28 years. My previous employer also emphasized being a responsible community partner and received national recognition for supporting small businesses as well as businesses owned by women of color. I’ve always had that “entrepreneurial spirit”, but I also desired to make a meaningful contribution that goes beyond money and status. Confident in my upbringing and management repertoire layered on the foundation of integrity, judgment and customer loyalty – I followed my heart and created Ginger Yum, LLC.

Has it been a smooth road?
There was a great deal of preparation and sacrifices prior to my early retirement from the corporate world. I took classes through Small Business Association while living in Atlanta, GA.  The SBA is a great source to prepare you for entrepreneurship. While most classes are free, you have to expect some cost.  Further you must be honest with yourself and committed to your journey. It is important to be introspective and passionate about running a successful business. Lastly, check with your local library and Chamber of Commerce for small business offerings as well.

Marketing is key especially for online business and that is the area for opportunity. From a business standpoint, be sure to have a well thought out marketing plan that includes a reasonable budget that will reach your targeted audience. Invest in an electronic bookkeeping program such as QuickBooks to aid in running the business. Electronic bookkeeping is a great resource to put in place in the beginning of starting your business.  The ultimate challenge of having your own business is being able to get past the first year trending upward.

So, as you know, we’re impressed with Ginger Yum, LLC – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Ginger Yum was created to re-introduce the ginger root and all of its’ healthy properties with an added personal care twist.  Ginger is not only great for internal consumption, it also has excellent benefits when used as a topical.  The decision to emphasis natures gift of the ginger root in our products is based on our commitment to finding a healthier all-natural personal care alternative to often odorous, ineffective and preservative laden body products offered by other companies. The ginger root can be traced as far back as the fourteenth century where it was grown in India, Southern Asia, and Africa.

Ginger Yum will only use quality products from both national and international sources. The certified pure therapeutic grade (CPTG) essential oil of ginger has over 20 antioxidants that aid in the healing of burns, bruises, and scars. It is also known to help in skin toning and achy joints. The ginger root has been proven to reduce swelling, sore muscles and stimulate poor circulation. When incorporated with other quality natural products the aroma is indeed pleasurable. Many scientific studies have validated that ginger contains protein, iron, vitamin C, folic acid, and vitamin B3. Ginger stands on its own merit when using the standards of longevity, quality, and positive results. We are committed to introduce to everyone the pleasant, sweet and spicy aroma of the ginger root and its effectiveness when used as an external personal care option. Ginger Yum’s personal care products has the most pleasant aroma and is the most effective in the industry. Full Stop!

Let’s touch on your thoughts about our city – what do you like the most and least?
Atlanta has such a rich history in leading change and innovation throughout the world.  It is truly a city where hopes and dreams can be realized and supported. There is so much to do and explore. I love the city offerings but…THE TRAFFIC is another story.

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Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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