Connect
To Top

Meet Marcia Smith of HGC Apparel

Today we’d like to introduce you to Marcia Smith.

Thanks for sharing your story with us Marcia. So, let’s start at the beginning and we can move on from there.
I created HGC Apparel to bring a sense of self-awareness, self-love, and confidence to the black community, which for me I learned and cultivated at Howard University. I wanted to bring that same energy, love, and appreciation for black culture outside the campus footprint to my brothers and sisters all around the world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Listen. Every day is a challenge but an opportunity. A chance to do better, improve, and learn. I feel blessed.

It’s honestly been a surprise to me the amount of love and support the brand has received amongst celebrities and fans around the world. The brand has a spirit and culture of its own which I am very blessed to witness — the love of the clothing and the genuine fans of the core message. I think given the challenges our community has faced in recent years, Hollywood was happy to have a brand with a message they could relate to and support.

Alright – so let’s talk business. Tell us about HGC Apparel – what should we know?
Marcia Smith founded ​HGC Apparel in 2011 with one goal in mind; to celebrate black culture and design a collection that had a social purpose. “After being in the military for eight years, I felt inspired to create a platform for my community. I had a vision and a voice and always wanted to design a unisex sportswear collection.” HGC Apparel is one of Instagram’s most engaging brands with over 350,000 followers. “I create content in an authentic voice and feel that people respect and love the brand even more because of how real we are,” says Marcia Smith, founder of HGC Apparel.

The HGC Apparel collection is bold, colorful, and purpose-driven in its messaging. “Black by Popular Demand, Black Love Made Me, and The Voice of The People” are just a few of the trademark slogans that are creatively woven through the collection.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My son inspires me and the community I serve as a creative. The customers love the brand so much that it drives me to keep designing. This past summer at Essence Fest, we sold out of the product and being on the ground, meeting and spending time with our people was magical.

Pricing:

  • T Shirts from $39.99
  • Bomber Jackets from $199.00
  • Windbreakers and Sweatshirts from $99.00

Contact Info:


Image Credit:
Photos by Serrandon

Suggest a story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in

  • Hidden Gems: Local Businesses & Creatives You Should Know

    Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a...

    Local StoriesMay 18, 2022
  • ATL’s Most Inspiring Stories

    Every neighborhood in Atlanta has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesMay 12, 2022
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesNovember 29, 2021
  • The Folks Solving The Problems You Need Solved

    One of the most important benefits of a thriving small business ecosystem is the myriad of problems and niche issues that...

    Local StoriesOctober 31, 2021
  • Introverted Entrepreneur Success Stories: Episode 4

    Voyage is excited to present episode 4 of The Introverted Entrepreneur Success Stories show with our wonderful host and sales expert...

    Local StoriesOctober 3, 2021
  • Heart to Heart with Whitley: Episode 4

    You are going to love our next episode where Whitley interviews the incredibly successful, articulate and inspiring Monica Stockhausen. If you...

    Whitley PorterSeptember 1, 2021
  • Introverted Entrepreneur Success Stories: Episode 3

    We are thrilled to present Introverted Entrepreneur Success Stories, a show we’ve launched with sales and marketing expert Aleasha Bahr. Aleasha...

    Local StoriesAugust 25, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesAugust 19, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesAugust 9, 2021