Today we’d like to introduce you to Sandra Garcia-Lowery.
A Sales, Marketing, and Brand strategist with experience working at organizations such as Clear Channel Outdoor, Time Warner Cable Media, PEOPLE, PEOPLE StyleWatch, CNNMoney.com, Money Magazine, and Fortune Magazine developing marketing strategies and compelling sales programs. Sandra has strategized for brands such as Toyota, L’Oreal, Almay, Estee Lauder, Apple, Verizon Wireless, Sephora, Pepsi, and American Express to name a few. She is now the founder of Encounter Marketing & Public Relations (EMPR) where she develops and executes strategies to elevate the presence of businesses, owners and visionaries. Sandra is also contracted by Google as a Google Digital Coach representing a partnership with J.P. Morgan Chase where she focuses on providing small business and community programming to the Harlem area.
Sandra has led marketing teams at Clear Channel Outdoor and at Time Warner Cable Media developing strategic marketing programs that merchandised data-driven products for use by sales to grow revenue. In her Product Marketing and Digital role at Time Warner Cable Media she implemented digital strategies and go-to-market plans that differentiated the brand from the competition as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. She also spent time at PEOPLE.com and CNNMoney.com, the financial website for CNN and the online destination for FORTUNE Magazine and Money Magazine.
For four years, she managed her own event planning company, POSH Agency LLC. In 2012, she launched Afro-LatinaBeauty.com, an online destination for stories of Afro-Latinas sharing the same intercultural experience.
As a speaker, Sandra has spoken and moderated discussions at Google, Microsoft, Buzzfeed, General Assembly, Young and Rubicam and at institutions including New York University, Pace University, Dickinson College, Baruch College, and Howard University to name a few.
She served as the NY Chapter President of the National Association of Multi-ethnicity in Communications (N.A.M.I.C.) for two years where she was awarded Chapter of The Year and Chapter Leadership Team of the Year. She now sits on the Board of Directors of both N.A.M.I.C and Digital Diversity Network (DDN). Sandra was awarded 2018 Innovation & Inclusion Culture Catalyst by the Digital Diversity Network, Forbes 30 Under 30 2016 nominee, and was awarded by Latino Leaders Magazine, a Top 25 Future Latino Leader (ages 25-35) in 2012.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth ride, but I wouldn’t change it for the world.
Please tell us about Encounter Marketing & Public Relations – what should we know?
Encounter Marketing and Public Relations (EMPR) addresses the business needs of clients with an imaginative approach, ultimately creating and executing marketing strategies that excite, inspire, challenge, motivate and engage. We work with businesses, owners, and visionaries to apply strategies that generate leads and drive business.
We specialize in brand elevation, approaching public relations with an organic approach that builds awareness and informs by building brand presence and boosting exposure.
We love helping corporate executives build their executive presence and their DIGITAL EXECUTIVE PRESENCE through thought-leader placement opportunities at events, conferences, and seminars but most importantly, by creating a digital footprint. We offer self-packaging services to elevate personal brands in the same way that big companies manage their corporate brands.
Is there a characteristic or quality that you feel is essential to success?
The characteristic I feel is most important to my success are my Quick, curious, results-driven, self-motivated traits. Being a marketing professional with Digital, Integrated, National, Local Ad Sales, Event Marketing, and Public Relations experience within the TV Network, Cable, Digital Publishing, and Print Magazine industries as made me an expert in my industry.
I have a proven track record of developing cross-platform solutions and the ability to problem-solve for all platforms: on-air, online, mobile, social, search, video-on-demand, and emerging media.
- Address: 55 W 125th Street, New York, NY 10027
- Website: www.EncounterMPR.com
- Phone: 212-810-0807
- Email: Sandra@EncounterMPR.com
- Instagram: https://www.instagram.com/sandy_garlow/
- Facebook: https://www.facebook.com/sandra.garcia.77920526
- Twitter: https://twitter.com/sandy_garlow
Photography by “Trip Sirna