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Meet Tahir Register of The BLACK Media in West Atlanta

Today we’d like to introduce you to Tahir Register.

Thanks for sharing your story with us Tahir. So, let’s start at the beginning and we can move on from there.
After graduating from college in 2013, I saw a void for positive media for people of colour. In lieu of complaining, I decided to do something about it, and that something was I wanted to create a safe space for people of colour in entertainment to exist on without gossip, rumors or negativity because there’s already so much of that.

Day one of launching, scared, afraid, and feeling like I made a mistake, India.Arie retweeted the article I wrote about her single “Just Do You”. That sparked interest, other retweets, and after feeling so fearful, I was calm. It was like God sent me an affirming message that what I was doing, was what I was supposed to be doing. So, I continued.

After years of hard work, my publication grew popularity via the website. Articles I wrote started to go viral like my article about Beyonce’s lyrical breakdown for “Formation”. Because of my growth, I became a staple for thousands of people who depend on updates of news from TheBLACKMedia. It was organic growth, and it’s still growing day by day.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It was an incredibly rough road. I moved to Atlanta in 2014, so I was still back home in Newark, Nj when I created TheBLACKMedia. Back home, I had many resources, I was making money as a photographer, and it was easy to get around because I knew everyone.

Moving to Atlanta was a culture shock and a financial struggle. My Mom and I moved to Atlanta with no apartment, barely any money, just a rented van, and hopes! Ha! No electricity sometimes, having to get government assistance, asking friends for help you name it!

Starting a business, especially an online business with aspects of offline works, it’s difficult but rewarding. There are still many struggles with coming up with catchy ideas, trying them and seeing if they work. Most ideas do not work, and since there is no team, only me…what do I do is the question I often ask myself.

So, as you know, we’re impressed with The BLACK Media – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
The BLACK Media is a multi-service entertainment and production company. As of right now, it’s self-operated. I specialize in article writing, content production, social media management, photography, videography, editing, retouching, graphic and website design, and spreading peace love and biscuits!

The BLACK Media is known for our unwavering positivity in entertainment. Redefining what it means to be a person of colour in entertainment on a daily basis. We are known for quality productions like our docu-style interviews with India.Arie, Priscilla Renea, and Azealia Banks to name a few.

The BLACK Media is also known for using unifying terms like we, our, us, even though it’s only one person, me, who runs and operates everything because I am empowered by my SOULdiers, my supporters to keep it going.

What sets The BLACK Media apart from every other publication is that we are based in truth, no gossip, no rumors, no negativity, all of our past writers followed that guideline and we will continue to.

My proudest moment was when I made thousands of dollars one month from ONE article. I saw the potential for the future and I decided at that moment that The BLACK Media was going to stay for as long as I’m alive! Not just because of the money, but because of the responses from the people… I actually helped.

So, what’s next? Any big plans?
Future plans involve finding funding, and or crowdfunding to boost The BLACK Media into its next chapters. Plans for 2019 have already been in full effect. One of the plans I implemented this year was social media growth, and it worked!

From January to now, we’ve gotten over 6 thousand new supporters (I hate saying followers) on Instagram, and that was directly due to the plan to grow that account. I am working towards appearing on national television under The BLACK Media’s moniker, speaking engagements, interviews on national radio sharing the good works of the org.

One major change was stepping back on article writing and focusing on social media headlining. This was a hard change, but because of the five years plus TheBLACKMedia has been around, we still get thousands of consistent readers every month.

One exciting thing we added in 2018 was MERCH! We added options to purchase clothing apparel and now, mugs with amazing quotes created to empower us all.


  • $25-$30 The BLACK Media Merch Tee’s And Mugs

Contact Info:

Image Credit:

Tahir Coleman Register

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