Daily Inspiration: Meet Ray Katanna

Today we’d like to introduce you to Ray Katanna.

Hi Ray, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Raised in Newark, New Jersey before entrepreneurship, I had to learn survival. How to walk, talk and look just to make it home at night. A true horror story living in public housing surrounded by gangs, guns, poverty and violence music became an outlet to release the thoughts in my mind.

I never once considered joining a gang because I’ve already seen that movie tons of times with my family members. Rap was it for me. Being able to express my anger and motivate other black kids in cities like mine who wanted more for themselves other than to be subjected to a number block was all the motivation I needed and in 2017, I dropped my first project Guilty by Association Vol. 1. On that same project, I was actually the first person to rap a full 16 bars on a jersey club beat which is now a popular trend today. A few years later, the pandemic hit and I took a backseat to actually learning how to music industry works when it comes to the business side of things and I’ve been fortunate enough to end up falling in love with marketing. Now I’ve been fortunate enough to help thousands of other artists and Entrepreneurs when it comes to marketing their music and or content to reach a larger audience and achieve their goals. I’m grateful every day I have the opportunity to positively impact people’s lives.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not if I’m being honest 2021 was the most difficult year ever for me. Right after having a viral TikTok challenge, my close friend and videographer Polo films died from covid complications. Things took a turn for the worst as the next month after that my mother actually passed away from the virus as well. A few months after that I went through a breakup and for a few weeks, I was actually homeless scrapping up money to move to my dream city, Atlanta.

Appreciate you sharing that. What else should we know about what you do?
On top of being an Artist, I’m a Social Media Marketing Executive with one of the top firms in the country everyday Success Team. I specialize in taking control over the algorithms online as each platform we use as artists and entrepreneurs has one and without proper understanding of them, it gets really hard to gain exposure for your music, brand or business.

I’m most known as the social media plug a lot of people dm me or email me asking for advice or my personal help with growing their online brand and expanding their platform. The thing I’m most proud of is this undying ability to keep going.

Last year I feel like God threw the whole kitchen sink at me yet I still kept going even though I’m still hurting and healing I can’t and won’t stop, that’s my biggest superpower.

The thing that sets me apart the most is that I’m really an embodiment of duality. I can talk to a convicted felon or the CEO of a company and be able to learn and relate to both in multiple ways. I think I don’t fit in with any particular group and at first, it made me feel like an outcast but it really was the thing that made me stick out the most in a positive way.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Definitely online expansion. Gen z and social media are taking over and if you aren’t willing to adapt you could risk missing out on thousands of potential dollars and opportunities. There’s going to be so many major shift, especially in the music industry where each day more and more resources are available for artists so I advise anyone reading this whether you’re an entrepreneur or artist to take action and start building your online presence.

Pricing:

• $155 a month professional campaign includes getting you on Instagram algorithm weekly one on one calls with myself and having access to a community of over 10,000 other Artist and Entrepreneurs
• $379 a month Executive campaign includes getting you on Instagram algorithm weekly one on one calls with myself and having access to a community of over 10,000 other Artist and Entrepreneurs as well as access to an exclusive store with access to tons of other promotions for platforms like Youtube, Spotify and Twitter
• $449 a month Elite campaign includes getting you ranked on the top of Instagram algorithm weekly one on one calls with myself and having access to a community of over 10,000 other Artist and Entrepreneurs as well as access to an exclusive store with access to tons of other promotions for platforms like Youtube, Spotify and Twitter
• $749 Gold campaign includes getting you ranked on the top of Instagram algorithm weekly one on one calls with myself and having access to a community of over 10.000 other artists and Entrepreneurs as well as access to an exclusive store with access to tons of other promotions for platforms like Youtube, Spotify and Twitter as well as 10,000 new monthly followers
• Sapphire campaign for those who really want to be seen at the level of a celebrity, influencer or credible public figure campaign includes getting you ranked on the top of Instagram algorithm weekly one on one calls with myself and having access to a community of over 10.000 other Artist and Entrepreneurs as well as access to an exclusive store with access to tons of other promotions for platforms like Youtube, Spotify and Twitter as well as 20,000 new monthly followers

Contact Info:

• Instagram: https://www.instagram.com/raykatanna/?hl=en
• Facebook: https://www.facebook.com/Raykatanna
• Twitter: https://mobile.twitter.com/raykatanna
• Youtube: https://www.youtube.com/channel/UCArhq_xoV6gVUCBbDvEBuyw