Today we’d like to introduce you to Jamie James.
Hi Jamie, please kick things off for us with an introduction to yourself and your story.
Becoming a mama is hands-down the most magical thing I’ve ever done… and also the most terrifying.
When I was pregnant with my oldest, Jessica, there were classes for everything—CPR, birth classes, how to keep a tiny human alive classes. It was even where my husband changed his very first diaper. At the hospital, nurses were everywhere, guiding us, reassuring us, swooping in like baby angels.
And then… they sent us home.
Alone.
With a five-pound human who was completely dependent on us to make the right decisions.
That’s when the internet became both my best friend and my worst enemy—at the exact same time. Because for every parenting decision, there are about 50 different ways to do it, and somehow the other 49 are always “wrong.”
Meanwhile, online I saw moms who looked like they had it all together. They were sleeping. Showering daily. Eating full meals. Breastfeeding like it was no big deal. Instantly bonded with their babies. Not stressed. Marriages thriving. Hair washed.
I was spiraling.
I was pretty sure I was failing at motherhood before I even got my footing.
Fast-forward a couple of years and Jessica started preschool. This was during COVID—no mom groups, no playground small talk, no casual “hey girl” conversations while chasing toddlers. We were lonely, tired, and questioning everything.
This group of preschool moms clung to each other like a lifeline. We talked. We shared. We cried. And slowly, I realized something huge: every single one of us was struggling.
I wasn’t failing.
I was normal.
We were normal.
Nobody actually has this motherhood thing figured out. We’re all just doing our best, winging it, and praying we didn’t forget picture day. That realization lifted such a heavy weight. I relaxed. I showed up. I started to really enjoy motherhood—and that’s when I truly connected with Jessica… and then our newborn Jenna.
So I started sharing.
Events for kids.
Encouragement.
A friendly smile to a new mom at the playground or Target.
I was texting and emailing every mom I knew anytime I found something helpful or fun. And eventually I thought, “I need one place to put all this.”
That’s how PlanIt.Mom was born.
Out of connection.
Out of community.
Out of the hope that if one mama felt lonely, overwhelmed, or just needed a good laugh—she’d find it here.
Because we all want the same thing:
To feel seen.
To feel connected.
To feel encouraged.
And if PlanIt.Mom can do even a little bit of that? My heart’s full,
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest challenges and setbacks on this journey have honestly mirrored motherhood itself—messy, emotional, and full of “Lord, am I doing this right?” moments.
One of the hardest parts has been doing it all at the same time. Building PlanIt.Mom while raising two little girls, and managing a household, is no small feat. Time is always tight, and someone always needs something the moment I sit down to work.
Another big challenge has been self-doubt. When you put something personal out into the world, it’s hard not to compare yourself to others who look more polished, more organized, and ten steps ahead. I’ve had plenty of moments where I questioned whether PlanIt.Mom was “enough” or if I should be doing more, faster, better. Comparison will steal your joy quicker than a toddler stealing snacks.
There’s also been the learning curve—websites, algorithms, Etsy, redesigns, tech issues, and trying to figure things out without a manual. I’ve had to redo things that already took hours (or days), which can feel discouraging when you’re already running on coffee and prayer.
And then there’s the emotional weight. Carrying the stories of other moms—loneliness, burnout, overwhelm—while trying to show up consistently can be heavy. I care deeply about this community, and that means sometimes feeling all the feels right along with them.
But here’s the thing: every setback has shaped PlanIt.Mom into what it is. The slow growth taught patience. The mistakes taught resilience. The hard days reminded me why I started—to create a space where moms feel seen, encouraged, and reminded they’re doing a dang good job.
It hasn’t been easy, but it’s been real. And just like motherhood, I’ve learned that growth doesn’t come from perfection—it comes from showing up anyway.
Appreciate you sharing that. What else should we know about what you do?
What started as a simple website about a year ago—just a place to dump all the events, ideas, and mom thoughts rattling around in my brain—quickly turned into something much bigger. At first, it was honestly just survival mode. I was juggling two little girls and a whole lot of coffee. I am a real mom sharing my real experiences with some humor and a little Southern charm.
I built the website during nap times, late nights, and those quiet moments when everyone else was asleep and I should have been too. Then came the Etsy shop—because apparently I like to add things to my plate instead of removing them. But it made sense. There were downloads, printables, and fun resources, I wanted to share, so I thought, “Okay, let’s try this.” Cue learning curves, tech headaches, and redesigning the website more times than I care to admit.
And most recently, Nugget’s Corner came trotting in—born from our shaggy pup – with a whole lot of imagination. That little side project is quickly becoming one of my favorite parts of PlanIt.Mom, especially for kids and moms who just want something sweet, simple, fun, and FREE.
The wildest part? The community. What began as me talking into the internet like a tired Georgia mama with Wi-Fi somehow turned into over 12,000 followers across three platforms. Real moms. Real stories. Real encouragement. Women cheering each other on, laughing at the chaos, and reminding one another we’re not doing this alone.
Has it been messy? Absolutely.
Have I doubted myself? More times than I can count.
Have I learned as I go and winged about 90% of it? You better believe it.
But it’s also been incredibly rewarding. PlanIt.Mom grew the same way motherhood does—imperfectly, loudly, with a lot of love and a little bit of duct tape holding it together. And I wouldn’t change a single step of the journey.
Is there anyone you’d like to thank or give credit to?
Of course, my family deserves the credit – my husband, my girls – Jessica and Jenna, my puppy Nugget, my mom Sandy, and my dad Jimmy are my loves and the inspiration for every story, laugh, tear, and creation on the website and in the Etsy shop.
Contact Info:
- Website: https://Www.planit.mom
- Instagram: Planit.Mom
- Facebook: Planit.Mom
- Other: Ticktock: Planit.Mom
