Meet Emily Hertz of Born on Fifth in Buckhead

Today we’d like to introduce you to Emily Hertz.

Emily, please share your story with us. How did you get to where you are today?
After a nearly decade-long career at Spanx, I became a mama and decided to start a blog to document my style and life with baby. While planning my daughter Elle’s first birthday fête, I discovered a love for entertaining and party styling, so I’ve been doing a mix of consulting, blogging and party styling ever since. I’m honored to say my parties have been featured everywhere from Lauren Conrad to 100 Layer Cakelet.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Working from home (especially with a baby!) isn’t as easy as I thought it would be. There’s something nice about having a drive home to decompress. But, I wouldn’t trade the flexibility… a big part of me loves that Elle can pop in and say hello (even if, at the time, it can be distracting).

Alright – so let’s talk business. Tell us about Born on Fifth – what should we know?
Party styling (also known as event design)! I’m an art director of sorts and love setting a vision for events and working with vendors to bring the vision to life, through florals, location choice, propping, outfitting, you name it! In the near future, I may evolve into the wedding space, as wedding styling is something I’d love to do!

Is there a characteristic or quality that you feel is essential to success?
Having a strong aesthetic! It’s ok to know what works well and not to be afraid to edit.

Pricing:

• Depending on the scope and stage, pricing starts at $100.

Contact Info:

• Website: bornonfifth.com
• Email: [email protected]

Image Credit:
Heidi Geldhauser

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