Meet Latisha Armstrong and Kateena Thomas of Perfectly Hued Expressions in Dacula

Today we’d like to introduce you to Latisha Armstrong and Kateena Thomas.

Latisha and Kateena, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We’d love to tell you a little more about ourselves. One-half of the Perfectly Hued ownership consists of Latisha; card connoisseur, mother, and kind soul. The other half is me, Kateena; mother, wife of 27 years to my best friend, and Desert Storm Veteran. The idea of Perfectly Hued goes back over two decades to my own daughter, who is now a law student at Howard University School of Law.

As my daughter was growing up, I remember often wondering, “Where are the cards that look like my daughter, her friends, my nieces, nephews, and family friends?”

Created with my business partner, Latisha, we’ve set out to fix the problem of a lack of diversity in greeting cards.
With our aunt and niece-esque friendship of over a decade, one thing that has always stuck out to me about
Latisha is her respectful, warm-hearted nature, even when her life is at its busiest. From birthdays to holidays, she has always surprised me with her thoughtful cards.

Now, also a mother of an adorable little girl, Sydney, Latisha is currently in the “birthday club” that I found myself in so many years ago… where there are hundreds of greeting card options available, but none that truly capture the essence of our unique and beautiful loved ones. This was yet another inspiration to us when creating Perfectly Hued; by celebrating all of our HUES, we have set out to fill the lack of representation and visibility that is currently and surprisingly present in such a large industry.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
We recently launched our business, but I must say, so far so good. We are surrounded with so much love and support that we have almost forgotten the sleepless nights leading up to THIS moment. As a new business, we are still in the easy-going “honeymoon” stages. But we do expect some bumps in the road along the way… we are up for the challenge, we are in this for the long haul, and we are certainly excited.

Perfectly Hued Expressions – what should we know? What do you do best? What sets you apart from the competition?
We are an illustration-based boutique that features children’s greeting cards and stationery. Created to fill the void of stationery and greeting cards available for & inspired by children of color, we’ve created high-quality, fun and stylish products that mirror the beautiful hues of our little ones. We celebrate the uniqueness of our
Cu-HUE-ties by showcasing the Be-HUE-tiful tones and personal styles of little girls and boys of color.

What is “success” or “successful” for you?
Our two main goals are to create beautiful greeting cards and have a financially thriving business. However, when we think about the end goal and the motivation behind the brand, one more distinct goal surfaces. Success for us is defined by having every child of color realize the skin they are in is Perfectly Hued. We know, that sounds so cliché’. But being able to fill this void is what makes us feel successful, daily. Every card received by a kid of color, in our opinion, is truly sweet SUCCESS.

Pricing:

• Greeting Cards $6.50
• Pen Pal Kits $19.99

Contact Info:

• Website: www.perfectlyhued.com
• Email: [email protected]
• Instagram: @perfectlyhued
• Facebook: https://www.facebook.com/PerfectlyHued

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