Meet Mikewitdamac of Mikewitdamac The MacLord in South West Atlanta

Today we’d like to introduce you to Mikewitdamac.

Mikewitdamac, please share your story with us. How did you get to where you are today?
I began making beats my Junior year of high school in 2018. I was enrolled in a Music Technology class at Westlake High School, where we learned how to make beats on iPad Garageband. I instantly fell in love with making beats and wanted to become great at it. One of my classmates, shoutout Twezo, was already producing beats for rappers and he would bring his laptop and cook-up on fl studio while everyone else was on Garageband. I started working with him on the laptop and he taught me the basics of Fl Studio. I took what he taught me and ran with it. I purchased a Mac my first year in college and immediately downloaded Fl. Since I’ve been creating my own sound, learning my software, and networking with other producers and artists.

I’ve worked with numerous artist Epic, Jaypopi, Kreepxx, LavishKiddo, KeyonteKortez, GuapWorldd, Babypoker, DjSpinz, Durdy Costello, Lil Suave, Young Deion, Xaiolan, Coupe, June, etc… The producers I work with are EasyMoneyCaleb, Dj23, Narquise, 187, etc. I’ve networked in several studios around Atlanta like Pluggedin studios, MBC studios, The Cookup etc. I major in Business Management with a minor in Music Technology at Georgia Southern University. With my major, I plan on increasing my knowledge on the fundamentals of business and music technology. My first beat tape, “The Space Pack,” will be released on all platforms on August 8th. I am currently working on my first producer project “Everything’s Different Vol.1”, which will feature several upcoming artists in Atlanta.

Has it been a smooth road?
My journey through music production hasn’t been the easiest. Before I began my journey in music production, I was going to go to school and practice biochemistry. I was a top tier student with over 20 college acceptances and 700, 000 in scholarships, so my parents were sure I was going into medicine. My parents were so fond of academics; they looked down on any other way of life for me. When I announced I wanted to go into business and music technology, it was a hard pill for them to swallow. My schedule is also very being that I am involved in clubs, sports, a busy academic schedule, engineering studio sessions and producing music at my school.

So let’s switch gears a bit and go into the Mikewitdamac The MacLord story. Tell us more about your music.
I believe that as a producer, you are your brand/business, so I chose to make my business my name. For example, Instead of Mikewitdamac Beats or having a set business name, my brand and I go by Mikewitdamac The MacLord. When people hear my name or want to address me, they know I make beats, which is my specialty, but I believe in this industry, you need to have many abilities. I also Engineer studio sessions and manage a YouTube Channel and beat store. Of course, I named my channel and store after myself Mikewitdamac The Maclord. As of now, I post beats everyday on my channel, but in the near future I plan on doing beat critiques for other producers, album reviews for artists, and live studio cookups.

I am most proud of the progress my brand has made in a short period of time and being blessed with the ability to give others professional-quality sound. Whats sets me apart from others is simply my brand. I believe I move differently from other producers when it comes to business and branding, being that my objective isn’t to sell beats. My objective is to improve not only artist careers but all in need of instrumentals by providing quality and quantity in terms of beats. In-studio sessions, I don’t just sit and work the recording software. I give constructive feedback during sessions letting artists know what works and what doesn’t. Also, I have the ability to produce different genres from pop to trap to RnB to hiphop to lofi etc. In each Genre, people will know I produced the beat before they hear my tag “MacLords This Beat Different” because I have developed my own sound.

How do you think the industry will change over the next decade?
In 5-10 years, I believe producers are going to have to stop trying to hop on waves and trends and create there own with a team. Sending out beats to the already established artists will be minimal. The need to establish a team of artists, videographers, producers, marketers, etc. will be necessary for success. Producers will need to be more than just beatmakers for long term success in the industry. Also, producers will need to look outside of just beats for artists. Others need beats, including movie directors, video game creators, YouTubers, etc. The industry will grow.

Contact Info:

• Website: https://mikewitdamac.beatstars.com/
• Email: [email protected]
• Instagram: @mikewitdamac
• Twitter: @mikewitdamac
• Other: https://www.youtube.com/channel/UC0-c2dLG4E3PN1tskaQToeQ/

Image Credit:
@tkreator @leekmadit

Suggest a story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.