Meet Sean Taylor (BrandMan) of Live Grand

Today we’d like to introduce you to Sean Taylor (BrandMan).

Sean, please share your story with us. How did you get to where you are today?
I had an interesting start because I went to college for Computer Information Systems. I never thought about marketing as a career but I’ve always been entrepreneurial. For me, it was just how I got people to find about the company or product I wanted to sell.

Although I had always been involved in music, I became more serious about it through events. At one point a lot of people started to think I was an event promoter, but I was really just a behind-the-scenes guy in a collective called Good Juice. We only threw events to help brand the individuals in the collective. It just so happened I had an idea for a unique music festival that brought a lot of visibility to how I approach promotion.

It was around this time I decided to stop taking my marketing talent for granted and figure out how I could use it to make a larger impact.

A lot of people have always come to me for business insight for some reason, so I decided to create a YouTube page – “BrandMan” to provide insight on a few recurring questions from conversations with friends who happened to be artists.

In the beginning, many people told me “You should charge for that”, but I’ve never been too stingy with advice and teaching has always been a part of my purpose.

I’m going to be teaching in some facet my entire life.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I wouldn’t say it’s been a smooth road for me but I’m extremely thankful for it.

Going super deep into seemingly random spaces has given me a unique perspective.

When I finally got to the point where I was like “I’m going to JUST do this,” the focus allowed me to connect dots that I wouldn’t have even known existed if I started in this space from the beginning.

Please tell us about the BrandMan Channel.
We educate artists primarily through the BrandMan YouTube channel but it is evolving into a bigger content vision. I really believe in educating through entertainment.

I also have digital products that I’m extremely proud of because of the results artists and managers who have used them have achieved.

I do have selective projects where I work with artists, but not to the capacity I originally thought I’d be doing.

It’s a weird space to be in. Most of the people I know want to either start a label or agency, run a label or agency, or get hired by one of the two. I’m not exactly interested in any of those things.

Plus, I feel like a lot of “opportunities” I’ve had (in both music and tech) would take away from what I’m doing. In a few years that might change but right now, I’m just trying to stay focused on improving what I’m already doing.

If you had to go back in time and start over, would you have done anything differently?
I would force myself to delegate more things faster.

I would also make mistakes faster.

In marketing, you learn a lot from the failures. I don’t mean that in a “feel good” way. It’s literally a part of the job so the faster I can make certain mistakes or find what works, the faster I can get to larger successes – especially if I delegate. If you take too long, you miss windows of massive opportunity.

But again, that comes with experience. Sometimes you have to miss a window to see the value in the next one.

Contact Info:

• Website: https://www.brandmansean.com/
• Email: [email protected]
• Instagram: brandmansean.com
• Twitter: brandmansean

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