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Story & Lesson Highlights with Antonio Halfacre TONY2K of Buckhead

We recently had the chance to connect with Antonio Halfacre TONY2K and have shared our conversation below.

Antonio, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: When was the last time you felt true joy?
Personally, I enjoy living a clean and healthy life. I love the ocean, working out, eating clean, and staying grounded with a planet-based lifestyle

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Tony2k, a CEO, entrepreneur, and creative mind behind multiple ventures including PHX USA Trucking, my music label BIC, and my growing personal brand. What makes my journey unique is the balance I keep—between business, fitness, and living a clean, disciplined lifestyle. I’m passionate about creating opportunities, building second-chance programs, and inspiring others through my story. Right now, I’m focused on scaling my companies, expanding my brand, and showing people that with vision and discipline, you can build the life you want.”

Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
“My mom always used to tell me, ‘Never stop doing what you love.’ She saw my vision and my potential before I fully did. That reminder has stayed with me it pushed me to keep going, even when things got hard, and it’s a big part of why I’m here today.

Was there ever a time you almost gave up?
Yes, there were times I almost gave up. Life hit me with setbacks, losses, and moments where it felt easier to quit than to keep going. But every time, I reminded myself why I started and I heard my mom’s voice telling me, ‘Never stop doing what you love.’ That kept me grounded, and it taught me that pressure creates diamonds. Those low points built the strength and vision I stand on today.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
The public version of me is real what you see is what you get. My energy is authentic, nothing fake. I don’t care about other people’s thoughts or opinions, because at the end of the day, I love me. What people see is discipline, ambition, and vision, but the depth behind it is what truly makes me who I am

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What will you regret not doing? 
I’ll regret not going all the way with my vision if I ever let fear, doubt, or comfort stop me from reaching my full potential. My biggest regret would be not building wealth and companies that last, especially for my son Ezra. I want him to inherit not just assets, but a legacy of discipline, vision, and strength. That’s what keeps me pushing every day

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