Meet Cameron Jo’van of PERCH

Today we’d like to introduce you to Cameron Jo’van.

Hi Cameron, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Looking back, my entire career was a quiet setup for what I’m doing right now. For years, I was behind the scenes—working across advertising, sales, digital project management, campaign strategy, and channel management. In one capacity or another, I was executing growth and driving millions in revenue for major national brands like Publix, Lowe’s Home Improvement, Navy Federal Credit Union, and the WNBA, to name a few. I knew how to build systems that made other companies successful, but I hadn’t yet found my true calling.

Everything changed in 2023. Just a few days before my birthday, I was laid off.

At the time, it felt like a total disruption, but looking back, it was the exact moment God pulled me off someone else’s path and placed me on my own. That period stripped away the safety net and forced me to lean deeply into my faith. During that season of uncertainty, people I barely knew would randomly come up to me and tell me they could see a light on me—a visible confirmation that God was walking with me through the valley because He had a bigger purpose prepared.

Little did I know, every single piece of my past was about to synthesize: my corporate marketing tech background, my years freelancing, my time helping with family businesses as a kid, and every unpaid hour of entrepreneurial grit I had ever logged.

God made the vision clear: start a business in affordable housing, because shelter is a fundamental human right, and everyone deserves a place to call home.

I launched MyTinyHomeHub to solve that need. I bootstrapped a custom organic distribution engine from scratch, proving that consumer demand was real by generating over $1M in online home sales. The best feeling was knowing families across 10+ states had housing because I helped them. But then, real-world friction hit: changes to trade policy and tariffs drastically impacted my builder supply chains and crashed my business model.

It felt like a devastating blow, but it turned out to be the ultimate setup.

Navigating that failure exposed the true root problem of the housing industry. The issue wasn’t just building or media—it was that the entire $85B alternative housing market was broken at the trust and infrastructure level. Buying a $90,000 modular home online was taking 4 to 12 months because of fragmented bank financing, unvetted sellers, shipping chaos, and zoning hurdles.

That setback gave birth to PERCH. Today, instead of just running an e-commerce brand, we are building the central digital marketplace and transaction clearinghouse for the entire industry—combining pre-vetted builder inventory, instant land zoning verification, financing, and escrow closing into a single online checkout. God took a personal trial, synthesized every skill I’ve ever acquired, and turned it into a mission to make buying a modular home online as seamless as buying a car.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it hasn’t been a smooth road at all. The deeper you go in your faith, the more you get tested.

Before landing on the right path with PERCH, we hit nearly every roadblock imaginable—from sudden policy changes and tariffs that upended our initial supply chains to navigating complex local zoning hurdles and building trust in an industry accustomed to pen-and-paper transactions. There were endless moments where things felt stalled or downright frustrating.

But once we aligned the business around solving those root infrastructure problems, everything shifted. Today, I look back on those hard-learned lessons with immense gratitude. Every setback was just preparation for the meetings, partnerships, and momentum we’re blessed with now.

Alright, so let’s switch gears a bit and talk business. What should we know?
PERCH is an online marketplace that makes buying a modular or tiny home as easy as buying a car. Today, buying a modular home takes up to a year because you have to handle separate loans, delivery drivers, zoning permits, and unvetted sellers. PERCH fixes this by putting pre-vetted homes, instant land checks, financing, and safe payments into a single, easy online checkout.

How do you define success?
Success for us is defined by three things:

Impact: Delivering real, accessible housing solutions that give people true ownership.

Customer Wins: Creating a seamless, stress-free path for buyers to purchase their ideal home safely online.

Ecosystem Growth: Elevating local communities by bridging the gap between quality homebuilders and homebuyers—creating a transparent, accessible marketplace that strengthens housing ecosystems nationwide.

Contact Info:

• Website: https://ownperch.com
• Instagram: https://instagram.com/ownperch
• LinkedIn: https://linkedin.com/in/cameronjovan
• Other: https://instagram.com/camjovan