Community Highlights: Meet Dr. Crystal Wyche of The Wyche Agency

Today we’d like to introduce you to Dr. Crystal Wyche.

The Wyche Agency – Digital Creative Director / Editor-in-chief
Hello, I consider this a pleasure to speak with you! Thank you for this opportunity to share insights about my business journey.  Upon earning a Doctoral degree of Education in Organizational Leadership and Management from Argosy University School of Business and Management, the greatest highlight thus far has been serving as digital creative director and editor-in-chief with The Wyche Agency. 

As a former North Carolina native, I began an early career in media and business education working with the American Broadcasting Company (ABC) News. The duties exercised ranged in areas of expertise from public relations, to business communications, and broadcast technology. While residing in the state of Georgia, I formerly served in technical operations at FOX News of Atlanta, as a Marketing Manager recognized for the highest regional top sales at Cumulus Media. 

My desire to embark upon new age technological entrepreneurial ventures sparked when I married a successful IT manager in security engineering. From there we developed our own methods to combine business media advertising alongside the ability to secure, program and manage web development. Considering a substantially fitting role, the Wyche Agency launched in 2018 from a pre-established business journey into specializing in web development and creative digital marketing. Working with major brands and media outlets I have learned exactly what it takes to lock in digital high-quality advertising. 

Working to have established our own agency signifies the importance of having a faith base approach in the ability to communicate and transfer business ideas into reality. From the initial phase of establishing a vision, to building a concept of service ending with an overall professional reputation of excellence. 

Overcoming Obstacles from Challenge to Triumph
Like anyone else beginning a new business takes time and patience in the midst of trial and error. We have recreated and refined our business over the years. The Wyche Agency has provided an array of world class services to a variety of people through online publication, creative digital marketing to service individuals working in healthcare, customized tailors, leaders in oil refinery, international travel logistics and environmental mineral management. In doing so, our business began to grow. Therefore, we have expanded our services and increased availability to help our clients grow to reach their potential goals in efforts to market a wider audience.  (1) The Wyche Agency creates and distributes automated executive reporting analytics to help the client monitor our weekly performance (AI) through artificial intelligence. (2) The Wyche Agency provides comparative analysis- reports to up -scale their competitors in the industry. (3) We also design our business to be efficient in efforts to better communicate to clients newly added services offered. So far, we have been able to mitigate any risk or obstacle hindering a successful and healthy business operation. I think to acknowledge that, The Wyche Agency triumphs in every area to create this New Age digital customized online branding to meet our client’s needs!”

More Than Just Noise in a Sea of Ad’s: “In the midst of digital techniques and tactics, we have weathered through the ability to soar with a few occasional transitions to assure we are meeting our client demands. With the onset having to manage social media campaigns our clients can now focus on their core business!

 We have implemented options that allow search engine optimization (SEO) promoting front page business visibility on search browsers such as GOOGLE, Bing and YAHOO as well as On Page Off Page optimization for web pages. SEO is important for business because it provides organizations with the visibility, they need to attract customers during this digital era. Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition. A strong SEO Strategy will allow brands to position their website and their content highly on the SERPs (Search Engine Results Page) for major online browsers with relevant keywords so that they can attract the attention of prospective customers and bring them into their sales funnel. The Wyche Agency is charged to drive these websites through developing new leads and helping them to convert potential business known as (PPC) pay-per-click.   Pay-per-Click is a way to market and gain higher visibility on search engines such as Google and Bing. With PPC visitors 50% more likely to make a purchase than organic visitors, this advertising tactic is one of the most effective online marketing tactics.

Please tell us more about your business or organization. What should we know? What do you do, what do you specialize in / what are you known for? What sets you apart from others? What are you most proud brand wise? What do you want our readers to know about your brand, offerings, services, etc?
“We love to WRITE; BRAND and DESIGN and we work for YOU! The Wyche Agency is significantly different than other management consulting and marketing consulting firms out there because we implement highly technical strategies throughout every consulting project to achieve results. While our digital marketing teams use modern tools to help our clients rank well in search engines and engage with followers on social media, we also employ marketing teams that specialize in traditional direct-to-consumer (D2C) marketing, like PPC Campaigns, and Email Marketing. “We welcome the opportunity to extend our platform of talents in exchange to help others to flourish in their business endeavors. From the initial phase of establishing online visibility, to building a concept of service ending with an overall professional reputation of excellence, is who we are! I enjoy writing about the business idea from start to finish, creating the overall image via logo designs, offering business expertise and launching digital creativity.  In addition to back-end support of website development we have extraordinary program developers who can bring to life ideas for online digital commute On the Go, via creating Mobile Apps contributing to a more profitable society. We absolutely love to see our business partners and client’s flourish.  We take pride in helping them to achieve their ultimate dream and aspirations for how they envision themselves professionally. Our only goal is to assure we continue the effort in fulfilling our duty to offer online world-class service with a competitive edge. We are transparent to develop reasonable standards for affordability to gain our service. Not to mention, our team of content writers, flexible consultants, engineers and creative designers are amazing and produce timely responses to inquiries on demand.”

The Wyche Agency also offers a FREE ONLINE website assessments and audit to readers and business owners who have existing websites.  Upon filling out this form, you will receive a current detail scan observation about gaps discovered in your website brand campaign and a competitive analysis ranking. 

The Wyche Agency is a trailblazer in communicating brands that shape online presence to gain financial buy in.  Offering technical business expertise, with a sincere passion to globalize both organizations and businesses for individuals from all walks of life! We have succeeded in every area to establish a strong online reputable foundation. If you’re thinking about establishing a strong creative online presence and a reputable foundation for your business visit  www.thewycheagency.com . 

• I am a nurturing wife by far and caretaker, cultivating homeschool educator and mother to my five daughters ranging from pre-k to 7th grade. I enjoy many recreational events, cooking, traveling and exploring dining experiences across the world. As passionate educator and learner among children, I also actively devote time and service toward local youth ministries. I am currently authoring my new book scheduled for release this year and hope to catch up with you again soon to share more!   

Contact Info:

• Website: www.thewycheagency.com