Meet Melanie Druery Allen

Today we’d like to introduce you to Melanie Druery Allen.

Hi Melanie, thanks for joining us today. We’d love for you to start by introducing yourself.
I grew up in a family business so I learned the ins & outs at an early age. I started learning marketing when I was about 15 years old. At the time, it seemed boring. Little did I know, this was the tool that would allow me to help thousands!

I started a fitness business in 2014 & I was really transparent with my results. My social media friends would ask me how I attained results & sales so quickly. That’s when I started mentorship on how to market for free. My friends got results & started referring others. That’s when I decided to start an agency in 2016. It made sense to do so at that point.

Fast forward to 2022, I’ve helped thousands of online & offline brands scale to 6 & 7 figures in less than 12 months.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Whew! It hasn’t been an easy road. What impacted me heavily was business traumas. When you do your best but are rejected by others because you’ve outgrown them, it’s painful & it hits your confidence. That usually happens when you’re at the next level but experience the realization that everybody can’t go with you.

Business is also a journey of committing to trial & error, ups & downs & learning curves. It’s never a point where we know everything about our niche. This can be difficult when deciding what direction to go in next.

We’ve been impressed with Hype Marketing House, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Hype Marketing House, we understand that your business doesn’t simply exist to sell products. We work with women who started their businesses to break molds, shatter glass ceilings, and create generational wealth — and our marketing strategies, courses, and tactics are designed to get you out of your own way and onto a path that will change your family’s life for years to come.

Hype Marketing House was founded by Melanie Druery Allen, lovingly known as “The Hype Strategist.” Sixteen years ago,

Melanie began her marketing career by leveraging her skills to grow her family’s tire business to a thriving operation. Since, she has gone on to grow her clients’ service- and product-based businesses to $100k, $300k, and even over $1 million in annual revenue.

Fueled by her family’s strong bonds and the memory of her grandfather — a tenacious, determined man inspired by the desire to give his kids opportunities and who took the leap of faith to follow his dreams and start a family business — Melanie now inspires and guides women to build their own online empires, all while raising her six children.

“Marketing gets a bad rap. People think it’s all about ads and sales, but really it’s about claiming your path and hyping up your own greatness so that you can improve your quality of life and build generational wealth on your own terms!”

At Hype Marketing House, we’re here to hype you up while creating major hype for your products! Yes, the entrepreneurial journey is hard work. Yes, you have to commit to the work if you want a six-figure business. But one person taking a leap of faith can impact generations.

If you have the discipline with your business and your money, you can change the future. Even if you don’t believe in yourself yet, I do. That’s why we’re here to hype you up!

Is there any advice you’d like to share with our readers who might just be starting out?
Keep walking in your purpose. Don’t let your dream die. Your business is the key to helping others, living life on your own terms & generational wealth. Everyone won’t understand your vision. Think of your vision & purpose like a prescription for glasses, it’s made just for you. It’s not meant for everyone to understand.

Be prepared to get uncomfortable to grow. During your growing season, you’ll be required to stretch & it’s not always fun. Keep going, your journey will be worth it.

Pricing:

• 497 It’s time to stop sitting on a stash of products you can’t sell, y’all! Maybe you’ve been looking for that perfect product everyone will rave about. Maybe you’ve amassed a product suite that has your head spinning. Well, girl, I’m here to tell you that it’s not about quantity. If you want to move products consistently and with ease, it’s all about creating that seamless customer journey through your products. That’s what we at Hype Marketing House call a Hype Product Spectrum. In the Hype Product Spectrum Analysis, we’ll meet to strategize your target audience, your optimum pricing, and your Hype Product Spectrum & Mix. By the end of your Hype Product Spectrum Analysis, you will be able to easily determine which product should be your top-of-funnel feature, as well as how to nurture your customers through buying more products that will serve their needs while building customer loyalty.
• $2,500 or $4,997 Once you know what your Hype Product Spectrum & Mix looks like, it’s time to start hyping up your audience, y’all! Product awareness will only take you so far. To grow your business to six figures and beyond, you need to master the art of creating product demand. During the 8-week Hype Incubator, you’ll learn how to: ➢ Identify your target audience through demographics and psychographics ➢ Spot and close any gaps in your product spectrum over the evolution of your business ➢ Properly price your products ➢ Define and strengthen your brand, including your aesthetic, messaging, and alignment ➢ Master your marketing mindset and build a habit of income-producing activities ➢ Choose your go-to-market strategy ➢ Post with purpose to build your online hype and attract your tribe ➢ Leverage the power of email marketing to hype up your leads ➢ Avoid the most common product marketing mistakes from the jump ➢ Stay motivated and serve as your own hype woman in your business! By the end of your eight weeks in the Hype Incubator, you’ll see your business completely transform — from your sales and marketing processes to your audience’s hype for your brand! Group Experience or 1:1 VIP Experience

Contact Info:

• Email: support@hypemarketinghouse.com
• Website: www.hypemarketinghouse.com
• Instagram: www.instagram.com/hypemarketinghouse
• Facebook: www.facebook.com/thehypemarketinghouse
• Youtube: www.youtube.com/hypemarketinghouse
• Other: www.facebook.com/MelanieDrueryAllen

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