Check Out Loren Perry’s Story

Today we’d like to introduce you to Loren Perry.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I think my creative journey started before I even realized I was on one. Growing up, and especially in college, people were always asking for my opinion on outfits, hair, makeup, or how to put a look together. At the time, I thought it was kind of funny because I didn’t always feel like I had everything figured out myself. Looking back, though, I think a lot of it was confidence. Were all of my outfits necessarily the LOOK ? In retrospect, absolutely not, lol. But I had enough confidence to wear them like they were, and I think people connected with that just as much as they connected with my actual sense of style.
I’ve always loved clothes, especially vintage. I grew up with pretty strict parents, so fashion became one of the ways I learned to express myself within certain boundaries. Dressing more conservatively was sometimes the compromise, but I was still determined to make it feel visually appealing,feminine, and like me. I think that’s where a lot of my love for vintage clothes came from. I learned early on that you don’t necessarily need the most obvious or trendy thing to create a look, you need a point of view and the confidence to carry it.
Eventually, that instinct grew into The LA Creative. I started realizing that I wasn’t absorbing fashion and media the same way everyone else was. I was always thinking about the styling, imagery, blocking, mood, and story behind what I was seeing. Creative direction and styling gave me a way to take everything that naturally lived in my head and turn it into something tangible.
Confidence is still a huge part of how I approach my work today. When I’m styling or working creatively with a client, of course I want them to look amazing, but more than anything, I want them to feel amazing. I want them to have that feeling of, “Yeah, I can wear this,” because I’ve learned that the person often makes the look, not the other way around. I think that’s ultimately what people were responding to in me all those years ago, and now it’s something I intentionally try to give to every client I work with.
It Girl World came later and from a much more personal place. Around 25, I went through a period of really intense anxiety while also navigating a PCOS diagnosis, and mentally I felt scrambled. Journaling became one of the things that helped me slow everything down, organize my thoughts, and reconnect with myself. That experience eventually inspired the It Girl journal/planner and the bigger idea behind It Girl World: a space centered around helping women feel more confident, connected, intentional, and excited about the women they’re becoming.
I’ve taken a little break from the product side of It Girl World, but I definitely plan to return to it. I’m very intentional about what I create. I don’t like doing things just to do them or putting out products that feel random. Whatever comes next has to make sense, feel cohesive, and connect back to the bigger world I’m building.
When I look at everything together now, confidence has really been the common thread without me even realizing it at first. Whether it’s through personal style, styling a client, creative direction, or It Girl World, I want women to feel comfortable taking up space, expressing themselves, and trusting their own point of view. I think I’m still discovering what that looks like for me too, and that evolution is a big part of my story.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Hell no. Am i allowed to say that? But I think that’s what has made the journey interesting. Being a woman navigating creative industries, especially fashion, comes with its own set of challenges. I also spend a lot of time in my head, overthinking, second-guessing myself, and sometimes struggling with actually going after an idea. My best ideas tend to come to me naturally, but unfortunately, life and business don’t always give you the luxury of waiting around for inspiration to strike lol.
I’ve also learned how much stress can affect you, mentally and physically. Creative work can look really fun from the outside and it is, but there’s also pressure that comes with constantly creating, figuring out your next move, building something of your own, and questioning whether you’re even moving in the right direction.
Then there’s just navigating your 20s, which has honestly been one big “what is actually going on?” experience. I moved to New York at 22, coming from the suburbs of PG County, Maryland, so that alone was a huge adjustment. Since then, I feel like I’ve lived through so many canon events, changes, uncertainty, growing pains, and definitely some heartbreak. Honestly, the platonic heartbreaks might have hurt worse than the romantic ones! Trying to build, create, and stay inspired while also experiencing life in real time can be incredibly hard.
But I wouldn’t take those experiences back. They’ve given me perspective, forced me to grow, and added so much character development to my story. I’m learning that I don’t have to have everything figured out to keep moving forward. Some seasons are for creating, some are for learning, and some are simply for becoming the person who can handle what she’s asking God for next.

Can you tell our readers more about what you do and what you think sets you apart from others?
My work really lives at the intersection of styling, creative direction, and visual storytelling. Through The LA Creative, I work with clients to curate looks and concepts that feel intentional but still feel like them. I never want someone to look like they’re wearing a costume or like I completely changed who they are. My goal is to pull out a version of them that maybe they could see in their head but didn’t necessarily know how to bring to life.
I think what I’m known for and what sets me apart is my eye. I find inspiration in really random and unexpected places, and I’m not afraid to mix things that technically “shouldn’t” go together. I love vintage, I love a reference, I love a little drama, and I’m very big on the overall feeling of something. I’m thinking about the clothes, of course, but also the hair, makeup, setting, energy, and the story we’re telling. Sometimes the smallest detail can completely change a look.
More than anything, though, I specialize in confidence. I’ve realized that a huge part of styling isn’t convincing someone that an outfit looks good it’s getting them to see themselves differently in it. There’s nothing better than watching someone go from being unsure about something to putting it on, seeing the full vision, and suddenly carrying themselves differently. That transformation is probably one of my favorite parts of what I do.
With It Girl World, I’ve been able to take that same idea beyond fashion. It’s really about creating a world where women can feel inspired to become more confident, intentional, and connected to themselves. Whether that’s through content, conversations, or products like the journal/planner, the common thread is helping women tap into their own version of an “It Girl” not trying to become somebody else’s.
What I’m most proud of is that everything I’ve created so far genuinely feels like an extension of me. I haven’t always had the biggest team, the biggest budget, or every resource at my fingertips, but I’ve continued to create anyway. I’m proud that I’ve trusted my ideas enough to give them a real life, and I think I’m only scratching the surface of what I want to build.

Do you have any advice for those looking to network or find a mentor?
I actually don’t have a traditional mentor, at least not yet. I am, however, chronically online, so there are definitely people I look up to and have learned from in a slightly parasocial way lol. I think we live in a time where you can learn so much just by paying attention to how people you admire move, create, build their careers, and even navigate their mistakes. You don’t necessarily have to know someone personally for their journey to teach you something.
When I am in a position to network, I try not to overthink it or approach the conversation wondering what someone can do for me. I almost always start with a genuine compliment. It immediately makes things feel less tense and gives you a natural way into a conversation. Then, follow the compliment with a question. People love talking about themselves, especially about something they’re passionate about, and I’ve found that showing genuine curiosity creates a much better connection than trying to give someone your elevator pitch within the first five minutes.
I also think networking works best when you treat people like people. Not every interaction needs to turn into an opportunity, mentorship, or collaboration. Sometimes it’s just a good conversation, and you never know when you’ll cross paths with that person again. So my advice is: compliment, ask a question, actually listen, and don’t make it weird. Lol, you’re welcome.

Contact Info:

• Website: https://www.instagram.com/the.lacreative?igsi=MTdraDhwcXFnMzk3NQ%3D%3D&utm_source=qr
• Instagram: https://www.instagram.com/thelorenalexis?igsi=MWNpZmlpcm1lZXBuMA%3D%3D&utm_source=qr
• Facebook: https://www.instagram.com/the.lacreative?igsi=MTdraDhwcXFnMzk3NQ%3D%3D&utm_source=qr