Conversations with Ciara White-Sparks

Today we’d like to introduce you to Ciara White-Sparks.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My journey has always been rooted in storytelling, creativity, and connecting with people. I started my career in journalism, working as a local news reporter and later as an entertainment digital journalist, where I learned how to tell compelling stories, build relationships, and communicate with diverse audiences. My experience in entertainment PR, including working with brands and projects connected to Disney and Amazon, gave me the opportunity to see storytelling from a different perspective and sparked my interest in the business and marketing side of the industry.

Along the way, my journey also led me into the world of pageantry, fashion, and beauty. Becoming a pageant queen pushed me outside of my comfort zone and helped me develop a deeper sense of confidence, leadership, and purpose. That experience eventually opened the door for me to pursue professional curve modeling, where I’ve had the opportunity to be featured by major retailers including Macy’s, JCPenney, Nordstrom, and others. Being able to see myself represented in these spaces has been incredibly meaningful and has strengthened my passion for representation, confidence, and creating space for women to see themselves reflected in fashion and beauty.

From there, I began exploring influencer marketing and content creation, eventually building my own platform as a lifestyle and beauty creator. Working with brands such as Fenty Beauty, eos, Maybelline, and One/Size allowed me to combine my love for beauty, entertainment, and storytelling while learning how to create content that genuinely connects with an audience.

Today, I work in the local marketing division for Nordstrom in Nevada, where I lead localized email marketing initiatives and develop and execute in-store events and experiences. I also continue to grow my consulting work through CWS Media Consulting and create content as a lifestyle and beauty creator and professional curve model.

Looking back, my path hasn’t been completely linear or very clear at times, but every experience has built on the one before it. Journalism taught me how to tell a story, public relations taught me how to build relationships, pageantry and modeling taught me confidence and the importance of representation, content creation taught me how to connect with an audience, and marketing has allowed me to bring all of those skills together.

I’ve learned that my journey doesn’t have to fit neatly into one box. Each chapter has introduced me to a new part of myself and given me another tool to bring into the work I do today. I’m excited to continue building a career that allows me to tell stories, create meaningful experiences, connect with people, and use my platform to inspire others to pursue every version of themselves they envision becoming.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have been moments when I’ve felt defeated, especially when I’ve been overlooked for opportunities that I genuinely wanted and knew I was capable of stepping into. There have been doors I was confident would open that ultimately didn’t, and I’d be lying if I said those experiences didn’t make me question myself.

Imposter syndrome has also been a very real part of my journey. There have been and sometimes still are moments when I walk into certain spaces and wonder if I’m truly meant to be there or if I belong. I’ve had to learn that confidence doesn’t always mean never doubting yourself; sometimes it means continuing to show up even when that doubt is present.

One of the biggest shifts in my mindset has been learning to view rejection differently. Instead of allowing every “no” to feel like a reflection of my worth or abilities, I’ve started seeing it as “not yet.” That perspective has helped me understand that just because something didn’t happen when I wanted it to doesn’t mean it isn’t meant for me.

I know that meaningful success comes with its own set of struggles, uncertainty, and growing pains. There are still moments when I don’t know exactly what my next step will look like, but I’m learning to give myself grace in those seasons. I’m proud of how I continue to push forward, even when the path isn’t completely clear. My dreams are still very much in front of me, and I’m committed to pursuing them with patience, faith, resilience, and the understanding that sometimes the answer isn’t “no” it’s simply “not yet.”

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work really lives at the intersection of marketing, media, storytelling, fashion, and experiential events. Professionally, I work in localized marketing at Nordstrom Fashion Show in Las Vegas, where I develop and execute marketing strategies, customer communications, events, and brand experiences designed to create meaningful connections with our customers and community. I’m also a lifestyle and beauty content creator, professional curve model, and the founder of CWS Media Consulting, where I bring together my experience in content creation, influencer marketing, communications, and brand strategy.

As a professional curve model, I’m passionate about using fashion and beauty as a way to promote confidence, representation, and self-expression. Modeling has given me the opportunity to work with brands and be part of creative campaigns that celebrate different body types and perspectives. It has also allowed me to step further into spaces that I once didn’t always see myself represented in, which makes the work especially meaningful to me.

One of my greatest passions is event marketing and curating experiential brand experiences. I love taking an idea and turning it into something people can actually see, feel, and experience. Whether it’s a beauty activation, a community event, a brand partnership, or an in-store experience, I’m passionate about creating moments that feel intentional and memorable while still aligning with the brand’s goals. For me, the most rewarding part is seeing an idea come to life and watching people genuinely engage with it.

What I specialize in is creating experiences and stories that make people feel connected. Whether I’m developing an email campaign, producing an event, creating content for a brand, modeling for a campaign, or helping bring a partnership to life, I’m always thinking about the bigger picture: Who are we trying to reach? What do we want them to feel? And how can we create something that is both strategic and authentic?

I’m particularly proud of the fact that I’ve been able to build a career that allows me to wear so many different hats. I’ve worked in journalism, entertainment PR, influencer marketing, content creation, modeling, and retail marketing, and each experience has given me another perspective that I can bring into the work I do today. I’m proud that I didn’t allow myself to be defined by one career path.

What I believe sets me apart is my ability to blend creativity with strategy and storytelling with experience. I’m not someone who wants to create something simply because it looks good—I want to understand the purpose behind it and how it can create an impact. My background in journalism taught me how to tell a story, my experience in PR taught me how to build relationships, my work as a creator and model has taught me how to connect with audiences visually and authentically, and my marketing and event experience has taught me how to turn those stories and relationships into experiences that people remember.

More than anything, I’m proud of the woman and professional I’m becoming. I’ve created opportunities for myself in spaces I once only hoped to enter, and I’m continuing to build a career that feels authentic to who I am: creative, driven, relationship-focused, and passionate about bringing ideas to life through marketing, events, experiential storytelling, fashion, beauty, and meaningful connections.

How do you think about luck?
I don’t necessarily believe in luck. I believe in faith, timing, and favor. Throughout my journey, there have been moments that could easily be described as “lucky”—opportunities that came at exactly the right time, connections that opened unexpected doors, and experiences that ultimately led me somewhere I needed to be. But I believe those moments are a reflection of God’s favor and that everything is working together for my greater good.

I’ve also experienced moments where things didn’t go the way I hoped. Opportunities I wanted didn’t materialize, plans changed, and doors closed that I thought were meant to open. At the time, those moments were difficult, but looking back, I can see how some of those disappointments redirected me toward opportunities that were better aligned with where I was meant to go.

That belief has given me a different perspective on my career and business. I don’t feel like I have to force every door open or have every step figured out. I can work hard, prepare myself, show up with excellence, and then trust that what is meant for me will find me in the right time and season.

So, if I had to describe the role of “luck” in my life, I would say I’ve experienced a lot of favor. I’m grateful for the opportunities I’ve received, but I’m equally grateful for the ones I didn’t receive because they’ve taught me patience, resilience, and trust. I believe there is purpose in both the yeses and the no’s, and I’m learning to trust the process even when I can’t yet see where it’s leading me.

Contact Info:

• Instagram: https://www.instagram.com/ciarawhitesparksontv/?hl=en
• Other: https://www.tiktok.com/@theciarawhitesparks