Exploring Life & Business with Camara Morris of Effective Accounting Tactics

Today we’d like to introduce you to Camara Morris.

Camara, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been a creative person, and my journey really started in Atlanta when I was eight years old. I began training with Moving in the Spirit, where I studied African dance and Horton technique, and from there I became involved in Atlanta’s performing arts community through Performing Arts Program for Youth (PAPY). I eventually attended Carver School of the Arts with a focus in dance, and what started as something I simply loved gradually became a real career.

As I continued training, I expanded beyond dance into acting and circus arts. I trained with the Anthony Burrell Center for Dance and became involved with Element Circus Troupe, where I performed as an aerialist, fire performer, and stilt walker. I also spent six years coaching young girls in gymnastics and circus arts, which was one of the first experiences that showed me how much I enjoyed not only performing, but also encouraging and teaching other people.

Over the years, I’ve been fortunate to work in television, film, live entertainment, commercial dance, and circus. Some of my credits include *The Quad*, *Love & Hip Hop Atlanta*, *Step Up: High Water*, and *Madea’s Homecoming*. I’ve also performed alongside major artists and worked on live productions.

But my story eventually became bigger than performing.

I’ve always valued education, and while continuing to pursue the arts, I developed an interest in accounting. I attended Jackson State University and graduated in 2026 with my undergraduate degree in Accounting. But choosing Jackson State was about more than academics for me. I have deep family roots and legacy in Jackson, Mississippi. I was actually born in Jackson, so returning there for college felt like more than simply choosing a university. It felt like returning to a part of my story.

There is something really special about having family history and legacy connected to a place and then having the opportunity to create your own chapter there. My time at Jackson State allowed me to build on that legacy while also becoming my own person. I found my academic path, developed professionally, became a member of Alpha Kappa Alpha Sorority, Incorporated, and ultimately graduated with my degree in Accounting.

During that time, I gained professional experience in tax preparation and bookkeeping. I’ve worked several tax seasons helping people navigate their taxes, and that experience really showed me how much I enjoy using what I know to help people feel more confident about their finances. I especially love helping women become more knowledgeable and empowered when it comes to their money.

Now I’m continuing my education at Jackson State in graduate school while working toward becoming a CPA. At the same time, I’m finding my way back into the creative world. I took a step back from performing and social media for a while, and I think I needed that space. I’m at a point where I don’t feel like I have to choose between being an artist, an accountant, a student, and someone who wants to serve her community. I’m learning how all of those parts of me can exist together.

Service has also become increasingly important to me. I’ve volunteered with organizations including Playmaking for Girls, Global Paint for Charity, NABA, and The Pajama Program, and I’ve continued to look for ways to use my experiences to encourage and support others. I’m also a member of Alpha Kappa Alpha Sorority, Incorporated, which has added another meaningful dimension to my commitment to service and community.

When I look at my life now, I think a lot about **calling, legacy, and purpose**. I come from a family with roots in Jackson, and I’ve been fortunate to build a life that connects so many of the things that matter to me: creativity, education, service, and helping people. I don’t think I necessarily knew what that would look like when I was eight years old dancing in Atlanta. I just knew I loved performing.

Today, I’m really in a season of figuring things out and allowing myself to grow at my own pace. I’m still getting booked for circus, modeling, acting, and other creative opportunities, and I want to pursue those opportunities more intentionally. I don’t necessarily feel the need to put myself into one box anymore. I’m an artist, an accountant, a student, a woman who loves helping people, and someone who genuinely believes that all of those things can be part of the same story.

**I think the biggest lesson in my journey has been that your path doesn’t have to be linear to be purposeful. Sometimes the different things you love eventually come together and create something that looks completely different from what you originally imagined. And sometimes what feels like a detour is actually part of the calling.**

We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it definitely has not been a smooth road. There have been seasons of my life where I genuinely could not see the light I’m standing in now.
I’ve experienced incarceration and the realities of being affected by the justice system, and there was a period where that experience really challenged the way I saw myself and my future. There were times when I felt like I had been reduced to my circumstances or defined by things that happened in my past. I’ve also experienced financial struggles and had to work extremely hard just to stay afloat. There were times when I literally walked to work because I had to do what I had to do to keep moving forward. Those experiences taught me a kind of resilience that you can’t really learn from a book.
I’ve also had to learn that not everyone who appreciates what you bring into a room will necessarily know how to work with it, and that’s okay. I’ve encountered situations where I was used, made a scapegoat, or realized that certain relationships were no longer healthy for me. Over time, I’ve learned to be more discerning about who and what I allow into my life. Sometimes growth means creating distance, not because you’re angry, but because you understand that your peace, security, and future require different boundaries.
I also had to take a hard look at myself. I wasn’t always as calm or measured as I am today. I’ve always been passionate, and at one point I could let that passion take over. I had to learn how to channel that energy differently and turn it into something constructive. Instead of allowing frustration or emotion to drive me, I’ve worked on putting that energy into love, creativity, helping people, building financially, taking care of myself, and becoming better. I’m still working on that, but I’m much more intentional about who I am and how I show up.
And life has recently reminded me just how important that work is. I lost two people who were very close to me back to back, while also experiencing a serious health scare with another close relative. I found her passed out, and that was a very real reminder of how quickly life can change. Those experiences happened while I was also experiencing some really amazing things in my own life, and having both realities exist at the same time has changed my perspective.
It has made me more intentional about appreciating the people in my life and the relationships I’ve built. Loyalty is extremely important to me, and I believe in showing up for people, being present, and not taking genuine relationships for granted. At the same time, life has taught me that sometimes circumstances change and relationships have to change with them. That doesn’t diminish the value of what you shared or the role someone played in your life. I’ve learned that you can honor a relationship, be grateful for the time and experiences you shared, and still recognize when protecting your peace or moving forward requires a different kind of boundary.
Through all of these experiences, I’ve had to constantly work on myself financially, physically, mentally, and spiritually. I’m still doing that. I don’t have everything figured out, and I don’t want to pretend that I do. I’m still learning how to navigate success, loss, relationships, money, career, and purpose all at the same time.
What keeps me going is choosing to remain positive and full of love without allowing that softness to make me naive. I’ve learned that resilience isn’t always looking strong. Sometimes resilience is getting up when you’re tired. Sometimes it’s starting over. Sometimes it’s walking away. Sometimes it’s forgiving yourself. Sometimes it’s simply deciding that what happened to you will not be the final definition of who you become.
I’ve had a lot of battles, but I’ve also had a lot of grace.
I think one of the biggest things I’ve learned is the importance of staying focused. When you have limiting circumstances around you, it can be easy to start believing that those circumstances are your identity. I had to learn to separate where I was from where I was going.
I’m still becoming. I’m still figuring things out. But I know now that my past can be part of my story without being the ending of it. You can outgrow environments and people and still love them, you can set boundaries without becoming cold, and you can go through difficult things without allowing them to change the kind of person you want to be.
I don’t feel like I had to become hard to become strong. I’ve learned that I can remain loving, remain hopeful, protect my peace, stay focused, and keep going.
That, to me, is resilience.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I started my tax and bookkeeping company, Effective Accounting Tactics, LLC in 2021 after realizing that tax and accounting were areas where I could combine my love for numbers with something I genuinely enjoy: helping people.

Tax is actually my favorite area of accounting. I love the problem-solving aspect of it, but more than that, I love helping someone go from feeling overwhelmed by their finances to actually understanding what is happening and what they can do next. I especially enjoy working with serious startups and small business owners who are building something intentionally and want to get their financial foundation right from the beginning.

My services focus primarily on tax preparation, back-tax assistance, tax planning, and bookkeeping. I enjoy helping clients not only deal with what has already happened, but also plan ahead. Whether someone is trying to get caught up on their taxes, understand their bookkeeping, prepare for tax season, or make smarter decisions throughout the year, I want my clients to feel like they have someone in their corner who understands both the numbers and the person behind them.

What sets my brand apart is the relationship I try to build with my clients. I don’t want accounting to feel intimidating or transactional. I want people to be able to ask questions, understand their situation, and leave feeling more confident than when they came to me. I especially love working with entrepreneurs because I understand that starting a business is about much more than filing paperwork. There is a lot of risk, learning, and personal investment that goes into building something of your own.

I’m also proud that my business has grown alongside me. I started it in 2021 while I was still developing my own career and education in accounting, and now I’ve graduated with my Accounting degree from Jackson State University and am continuing my education in graduate school while working toward becoming a CPA. I’ve been able to take what I’ve learned academically and professionally and continue applying it to the people I serve.

Ultimately, I want my brand to represent knowledge, trust, and empowerment. I want my clients to know that they don’t have to be embarrassed about being behind on their taxes, intimidated by bookkeeping, or afraid to ask questions. There is always an opportunity to get organized, make a plan, and move forward.

And honestly, I think that’s why tax has remained my favorite. I get to solve problems, but I also get to help people see a way forward.

Before we go, is there anything else you can share with us?
I want to hear from readers./the audience. what do they want to see more of? I am willing to consider encorporating those things on socials especially YouTube. Also join my tax training course in Q3 to learn the basics of individual taxes and potentially have an opportunity to prepare taxes for EAT LLC

Pricing:

• I start at $150 for individual taxes
• $50 for bookkeeping consult
• Book a free 15 min business/proprietor consult on calendly: https://calendly.com/eatllc/consult?month=2026-08
• Rates for performing arts vary based on the project
• Performance inquires: bookcamaramorris@gmail.com camaramorris.com Taxes & Bookkeeping Inquires: camara@effectiveaccountingtactics.com

Contact Info:

• Website: https://camaramorris.com
• Instagram: https://www.instagram.com/miss_camara/ https://www.instagram.com/effectiveaccountingtactics/
• Facebook: https://www.facebook.com/camara.morris.79
• LinkedIn: https://www.linkedin.com/in/camara-morris/
• Youtube: https://www.youtube.com/@miss_camara