Life, Values & Legacy: Our Chat with Neesa of Lithonia

We recently had the chance to connect with Neesa and have shared our conversation below.

Neesa, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: When was the last time you felt true joy?
“The last time I felt real joy was on my 27th birthday in St. Maarten and St. Barths. The vibe was everything—beautiful weather, dope energy, and people who made you feel at home. I went parasailing for the first time and being up in the air like that? I felt free, powerful, and genuinely happy the entire trip.”

Can you briefly introduce yourself and share what makes you or your brand unique?
“Hi, I’m Neesa, the founder of MINKITUP Cosmetics. My passion is helping women feel beautiful and confident, letting them express themselves through our unique lip combos that enhances their natural beauty. Right now, I’m working on an exciting new line for 2026, focusing on delivering high-quality products at a great price. MINKITUP is all about empowering women to feel bold, confident, and unapologetically themselves.”

Great, so let’s dive into your journey a bit more. What relationship most shaped how you see yourself?
The relationship that’s shaped me most is my relationship with God. It’s taught me self-worth, patience, and wisdom, helping me embrace my journey fully.

What did suffering teach you that success never could?
Suffering has taught me to cherish the small things in life—moments and blessings success often makes you overlook.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a cultural value you protect at all costs?
Integrity

Okay, so let’s keep going with one more question that means a lot to us: When do you feel most at peace?
When I’m spending quality time with friends and family.

Contact Info:

• Instagram: Minkitup