Meet Felicia Bennett of It’s A Wrap Cafe

Today we’d like to introduce you to Felicia Bennett.

Hi Felicia, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
It’s a Wrap Cafe was born in 2016 during one of the most transformative seasons of my life. Before launching the brand, I spent nearly ten years helping operate a business with my former husband. When that chapter ended in divorce, I realized how important it was for me to establish something of my own, something that could provide financial independence, create a legacy for my children, and remind other women that starting over does not mean starting from nothing.

I have always loved preparing fresh, flavorful food, so I created It’s a Wrap Cafe to show people that healthier choices do not have to be boring or lacking in flavor. What began with wraps and salads eventually expanded to include bowls, meal preparation, boxed lunches, catering, and delivery services. Every meal is prepared with genuine love, and I believe that personal touch is what has allowed me to build meaningful, lasting relationships with my customers.

The journey has been far from easy. I have experienced financial setbacks, personal sacrifices, unexpected transitions, and circumstances that forced me to pause and rebuild more than once. At times, I operated from restricted spaces and relied heavily on catering, meal preparation, and delivery to keep the business moving forward. However, I refused to give up. My faith, my children, my loyal customers, and my determination to finish what I started kept me going.

Over the years, It’s a Wrap Cafe has served hospitals, businesses, churches, offices, athletic organizations, and families throughout metro Atlanta. We were also honored to be voted No. 2 for Best Wraps and Salads in Georgia by popular food blogger Mr. ChimeTime. That recognition was an incredibly meaningful reminder that the work, love, and consistency invested in this brand have not gone unnoticed.

Today, after overcoming another difficult setback with a previous location, we have secured a new home in Ellenwood, Georgia, and are preparing to reopen our storefront. This moment represents much more than opening a restaurant. It represents restoration, resilience, purpose, and the fulfillment of a promise I made to myself and my children.

My vision for It’s a Wrap Cafe extends beyond serving great food. I want to create employment opportunities, give back to local schools and senior communities, and encourage women who may be rebuilding their lives after divorce, financial hardship, or personal disappointment. I want my story to show that setbacks may change the route, but they do not have to cancel the destination. After everything I have experienced, I am still standing, still building, and still believing that the best chapter of It’s a Wrap Cafe is just beginning.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has definitely not been a smooth road. Building It’s a Wrap Cafe has required me to overcome personal, financial, and operational challenges, often while raising my children as a single mother and carrying responsibilities that extend far beyond the business.

The company was created after my divorce, during a time when I was rebuilding my life and learning how important financial independence truly was. I had spent nearly ten years helping operate a business with my former husband, so beginning again on my own required me to rediscover my confidence, establish my own identity as an entrepreneur, and build something that no one could take away from me.

One of my greatest challenges has been juggling motherhood and entrepreneurship. As a single mother, I do not have the luxury of focusing on only one responsibility at a time. I am managing school schedules, caring for my children, preparing meals, communicating with customers, sending invoices, making deliveries, handling administrative work, and planning the future of the company. There have been many early mornings, late nights, and personal sacrifices, but my children are also one of the biggest reasons I continue pushing forward. I am building a legacy that I pray will create opportunities for them long after I am gone.

Access to capital has also been a major challenge. As a small, Black woman-owned business, I have often had to accomplish major goals with very limited resources. There were times when I had the vision, experience, customers, and determination, but not the financial backing or support necessary to move as quickly as I wanted. I learned how to be resourceful, adjust my operations, and continue serving customers through catering, meal preparation, and delivery when a traditional storefront was not available.

Finding the right location has also been difficult. I invested significant time, energy, and resources into a building in McDonough that ultimately did not work out. That experience placed a major financial and emotional strain on me and delayed the growth of the business. However, I refused to allow one unsuccessful location to become the end of our story. I regrouped, continued working, and eventually secured our new location in Ellenwood.

Another ongoing challenge has been finding dependable team members who genuinely understand the vision and are willing to help the company grow. It is not enough for someone to simply show up for a paycheck. I need people who care about our customers, respect the brand, maintain high standards, and prepare every order with the same quality, consistency, cleanliness, and love that I would provide myself. Learning to delegate while protecting the reputation I have worked so hard to build has been one of the most difficult parts of growing the company.

Every struggle has taught me something about patience, preparation, leadership, faith, and perseverance. The road has not been smooth, but it has made me stronger, wiser, and even more committed to the purpose behind It’s a Wrap Cafe. I now understand that the difficult parts of the journey were not meant to stop me. They were preparing me to properly manage and appreciate everything I prayed for.

We’ve been impressed with It’s A Wrap Cafe, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
It’s a Wrap Cafe is a fresh, flavorful food brand specializing in wraps, salads, bowls, smoothies, fresh fruit, meal preparation, boxed lunches, catering, and delivery services. Although many people have come to know us through our meal preparation services, the company was originally built around our signature wraps and salads. Our goal has always been to prove that making healthier food choices does not mean sacrificing flavor, quality, or satisfaction.

Our menu features a variety of freshly prepared options, including jerk chicken and shrimp wraps, chicken Caesar wraps, homemade tuna, turkey club wraps, salmon bowls, lamb bowls, steak and salmon salads, and customizable meal preparation options. We do not serve pork products, and we also offer vegan options for customers who follow a plant-based lifestyle. We work closely with our customers to accommodate many dietary preferences and individual needs.

What sets It’s a Wrap Cafe apart is the love, care, and personal attention placed into every order. We are not interested in simply preparing food and completing transactions. We build genuine relationships with our customers, learn their preferences, and do our best to make every person feel like part of the It’s a Wrap family. Our customers know that what they see is what they receive. We take pride in serving fresh, high-quality food that looks and tastes just as good in person as it does in our photographs.

We have provided meals for hospitals, churches, corporate offices, athletic organizations, community events, families, and individuals throughout metro Atlanta. Our services are flexible enough to accommodate someone ordering weekly meals for themselves, a business requesting boxed lunches for its employees, or an organization needing catering for a larger event.

One of the things I am most proud of is the trust and loyalty the brand has earned. Being voted No. 2 for Best Wraps and Salads in Georgia by popular food blogger Mr. ChimeTime was an incredible honor, but the continued support and personal testimonies from our customers mean just as much to me. Knowing that people recognize the quality, consistency, and love behind our food confirms that the brand is making a meaningful impression.

Giving back to the community is also an important part of our mission. Over the years, we have provided meals and support to individuals experiencing homelessness, and I want community service to remain a permanent part of the company as we grow.

We are also developing a nonprofit initiative called Boxed for Tots. Its mission will be to provide nutritious, child-friendly boxed meals to children who may experience food insecurity or depend on free or reduced-price school lunches. When school is closed, many children lose access to the dependable meals they receive during the academic year. Boxed for Tots will work to help bridge that gap by partnering with schools, community organizations, summer camps, and youth programs to provide healthy meals during summer breaks, school holidays, after-school activities, and other times when children may need additional support.

My long-term vision is for It’s a Wrap Cafe and Boxed for Tots to work together to nourish families, create employment opportunities, support the community, and build a lasting legacy. I want readers to understand that It’s a Wrap Cafe is more than a restaurant. It is a brand built from resilience, faith, service, and genuine love for people. We want every meal we serve to leave someone feeling cared for, whether they purchased it from our cafe or received it during a time of need.

Is there something surprising that you feel even people who know you might not know about?
Something that may surprise people is that I am extremely shy. Because I operate two public-facing brands, interact with customers, and regularly speak on camera, most people assume I am naturally outgoing. In reality, I often have to push myself beyond my comfort zone to network, enter unfamiliar rooms, and share my story publicly.

Another surprising fact is that I am not always as fearless as I may appear. I experience nervousness and self-doubt, but I have learned to keep moving forward despite those feelings. I may be shy personally, but I become bold when it comes to my purpose. My passion for serving people, encouraging women, and building a legacy for my children is greater than my fear of being seen.

Contact Info:

• Website: https://Itsawrapcafe.square.site
• Instagram: https://www.instagram.com/itsawrapcafe/
• Facebook: https://www.facebook.com/itsawrapcafeatl/
• Other: https://www.tiktok.com/@itsawrapcafe