Rising Stars: Meet Jose “Jay T” Torres of Atlanta

Today we’d like to introduce you to Jose “Jay T” Torres.

Hi Jay T, thanks for joining us today. We’d love for you to start by introducing yourself.
My journey in music started in 2019 back home, where my brother and I began making music, performing locally, and recording at local studios. What started as a creative outlet quickly became something I wanted to pursue seriously.

In the summer of 2021, my girlfriend—now my wife—moved to Atlanta, and I decided to follow her. That move became a major turning point in both my life and my music career. I started interning at Loud House Studios and later at LoKey Recording Studios, where I was able to build relationships throughout Atlanta’s music scene. One of the most important connections I made was with my friend and mentor, Bryan Anzel.

During my first two years in Atlanta, I focused heavily on networking, learning the industry, and developing my skills as a music producer. I worked with independent artists and studios throughout the city and connected with Yung Kash Capre, an artist from Philadelphia who remains one of the main artists I work with today.

In the summer of 2023, I enrolled at SAE Institute Atlanta to take my technical development to another level. I graduated in the summer of 2024 with highest honors and earned my certificate in Audio Engineering. During the latter part of 2024, I also expanded beyond production and engineering, gaining experience in A&R and marketing while working with Los Angeles-based independent label Nuovo Entertainment.

Throughout 2025, I continued building alongside my team at World Records, working closely with Bryan Anzel and Esco—two important figures in Atlanta’s Latino music community with extensive experience as audio engineers and producers. Today, our work includes developing and collaborating with artists such as Molgan Rubi, Yung Kash Capre, and others.

At this stage of my journey, I’m focused on enjoying the process of creating again, continuing to develop my sound, and helping the artists around me develop theirs. Music has taken me from recording and performing locally with my brother to building meaningful relationships and creating alongside talented people from different parts of the industry. I’m excited to see where that journey takes us next.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The journey hasn’t been without its challenges. Moving to Atlanta meant leaving Connecticut, my family, and the familiarity of home behind. There were plenty of moments of doubt, especially during periods when I felt like I was working nonstop without seeing the major results I hoped for. I experienced financial losses, setbacks, and had to question whether the sacrifices I was making were worth it. At one point, I even attempted to step away from traditional employment so I could dedicate more of myself to music. That experience became one of my biggest lessons. I learned that chasing a major dream doesn’t always mean abandoning stability—it can mean building stability so you have the freedom and patience to pursue that dream the right way. Maintaining a career while continuing to build in music has taught me discipline, balance, patience, and how to keep believing in what I’m building even when the results aren’t immediate.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My work primarily lives at the intersection of Hip-Hop and Reggaeton. As a producer and audio engineer, I enjoy working with artists beyond simply creating a beat or recording a song. I’m known for helping take talent through the full journey of developing a record—from creating and shaping the sound to preparing the music for release and helping the artist think about how the record should be presented to the world.

One of the things that sets me apart is my background. I was born in Puerto Rico, Spanish is my first language, and being bilingual allows me to bring an authentic cultural perspective into my music, especially when creating Reggaeton and working within Latin music. At the same time, I was raised in Connecticut from the age of seven, which put me close to New York City and exposed me to the culture and roots of East Coast Hip-Hop. Those two worlds have heavily influenced the way I approach production and artist development.

What I’m most proud of, however, goes beyond the music itself. I’m proud of the relationships I’ve built, the people I’ve met, and being part of a team of like-minded creatives who genuinely want to see one another succeed. I’m also proud that throughout the highs, lows, sacrifices, and uncertainty of pursuing music, I haven’t lost myself and I haven’t quit on my dream.

For me, success isn’t only about creating a great record. It’s about developing artists, building meaningful relationships, representing where I come from, and continuing to grow into the producer and creative I know I can become.

What would you say have been one of the most important lessons you’ve learned?
The most important lesson I’ve learned throughout this journey is that talent alone is never enough. You can be incredibly talented, but without relationships, consistency, and the willingness to put in the hours, that talent can easily go to waste.

The music industry has taught me that relationships are just as important as what you can create. You have to show up for people, provide value, be dependable, and sometimes sacrifice your own time to support someone else’s vision. Being of service to others is a major part of staying afloat and building genuine relationships in this industry.

I’ve also learned that there are no shortcuts around the work. Inspiration comes and goes, but discipline is what keeps you moving. The hours spent creating, learning, networking, helping others, and continuing when there’s no immediate reward eventually compound.

If I could summarize the lesson in one sentence, it would be: Talent may get people’s attention, but relationships, service, discipline, and consistency are what keep you in the room.

Pricing:

• My exclusive licenses start at $1,000
• My in studio recording time starts at $85 per hour

Contact Info:

• Instagram: https://www.instagram.com/notedparfums.us