Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a boutique gym started by a local fitness champ or we could keep giving away our money to the handful of giants who already control so much of our commerce. Our daily decisions impact the kind world we live in; if we want a world where small businesses are growing and artists and creatives are thriving then we should support them with our time, money and attention. We’re proud to highlight inspiring creatives and entrepreneurs each week in Hidden Gems series. Check out some of our latest local gem features below.
Merritt Cloud
I currently run my business solely through social media to avoid the fees that go along with websites. I’ve made sales in 40 states and multiple countries, and I’m so passionate about using my business and my platform to share what I believe through beautiful pieces that can be used in everyday life. Read more>>
Rustin Yasavolian
I originally set out on a different path, studying Finance at Georgia State, thinking Wall Street might be in my future. But life has a funny way of guiding you where you’re meant to be. On days I wasn’t in class, I found myself back in the store, helping clients, learning the craft, and falling in love with the artistry behind fine jewelry. What started as a way to lend a hand turned into a true passion for both entrepreneurship and design. Read more>>
Didi Paulini
Beyond commercial productions, I’ve been deeply invested in projects that promote diversity, accessibility, and digital innovation. I co-founded e-Teatro WeDo!, a gamified platform that democratizes access to theater and performing arts, and I’m currently leading impactful initiatives like the documentary Transcendence, which highlights the stories of transgender individuals. Read more>>
Whipp Appeal
I’ve had someone hire me for a gig just to decide not to pay me and call me out my name, I’ve had folks compare me to my other fellow women DJs and tell me other women were more successful than I because of my look, the list goes on. That’s not even the mental strain of me having an imposter syndrome mindset, doubting myself, all the things but I made it through! My most recent haha struggle moment was my wife surprising me with an upgraded controller and less than an hour of it being delivered, someone stole it. So definitely ups and downs for sure but I always say it’s apart of my success story. Read more>>
Ebony Watson
Originally, I was not interested in going into business for myself. With time, I started becoming more comfortable with the idea of starting my own business. It took a lot of research, courage, and prayer. Until this day, that still holds to be true. I’ve been incredibly blessed to be where I am today. I’m the proud owner of Ebony’s Massage Escape, LLC located in Douglasville, GA. I’ve made it to where I am today by boldly pressing forward. I make a conscious decision to reach a new goal every day and not let up when things get tough. Read more>>
Yusma Rizwan
At 18, my life took a dramatic turn. My father’s decision to ask us to leave the house forced me and my family to confront the harsh realities of starting from scratch. As one of five children from an affluent and influential background, I never imagined that I’d be fighting to rebuild my life at such a tender age. Read more>>
Sora Stinson
Art is almost never a smooth road. Lots of bumps and potholes and occasionally flat tires. I’ve always traveled a lot of my jobs, making sure I can provide art for my clients no matter where they’re located. My style is also uniquely my own so sometimes I’ve clashed with other artists on what makes photography beautiful. Read more>>
Floyd Jones
At The George Washington University, where I earned my Bachelor’s in International Relations, I sharpened my understanding of global systems and human connection. That education became a compass, guiding me toward a career centered on building bridges between resources and those who need them most. Over the years, I’ve raised over $20M for grassroots organizations, spoke at 50+ conferences, and saw my work amplified by outlets like ESPN, AfroTech, and Wired. Read more>>
Claressa Williams
I was a latchkey kid growing up in the heart of South Central Los Angeles—a place where the streets hummed with energy, and every block told its own story. Most days, I’d walk home from school, unlock the door, and step into the quiet of an empty house, left to fill the space with my own imagination. Then one day, when I was 10, my mom asked me a question that would change everything. Read more>>
Ousman & Kebba Mbye & Jeng
We realized that for us to enjoy being at work it had to be something that we were passionate about. Entrepreneurship was perfect, before we would have leads and managers but now it’s all up to us. Don’t get me wrong it is not easy at all being an entrepreneur, a successful one at that, but now to us, we are just doing what we love which is taking care of and providing value to people. That’s what got us to where we are today and we are so thankful for all of it, the ups, the downs, everything. Another key factor that helped was that this was our only way out, of course, we have degrees but our goal is to be financially free and be able to support, take care of, and pay back our families for all they have done. This was the only way that we saw to do it, and from that point on we knew what we wanted now it’s time to make it happen. Read more>>
Andrea Mckenzie
Growing up, I was also deeply influenced by my father, a leading pioneer in the vibrant Trinidad & Tobago Carnival. His work exposed me to the craftsmanship behind costume-making the bending of wire, the fusion of materials, and the artistry of movement and purpose. Those experiences taught me the beauty of working with my hands, bringing visions to life, and creating something that resonates with people on a deep level. Read more>>
Kelvin Ellison Jr
Once I relocated to Atlanta, then things became a lot smoother for my career where I joined Dj coalition coalition DJs shout out to DJ Funky for bringing me in and Big X. Also joining the Grammy recording Academy and also being a part of the Grammy, you mental program and being a part of the producer and engineers wing and the songwriter and composers wing. We’re also this year I became a RIAA certified producer S/O to VEDO for making it happen by creating a great song “4 Walls” featuring Natasha Mosley and Dee Money which was co-produced as well. Read more>>
Giselle Crawford
My journey started with a love for elegance, a passion for quality, and a desire to create something that felt both luxurious and personal. As someone who appreciates the beauty of well-crafted glassware, I realized there was a gap in the market glassware that wasn’t just functional but also had character, warmth, and depth. Read more>>
Nathaniel Bryan
I was so scared that I almost last minute didn’t take the job and was looking to move back to SC to find a job there because it was familiar and safe but familiarity and content wouldn’t have allowed me to be apart of something great happening currently. Listening to God and knowing that what I prayed for would happen because I trust in his word. He told me that it would be fine and my Granny(RIP) and Momma told me to step out on faith and everything would be just fine and they were right. Read more>>
Jamilia Smith
Personally, I’ve introduced several clubs, relationships and organizations to Brighten, including the first Elementary &Middle School Debate Team, Mock Trial Team, Student Council, and several other influential initiatives. One of my greatest passions is removing systemic barriers to create space and opportunities for student leaders to thrive. ASU provided me with unique experiences that helped to develop and shape my outlook on the world, and essentially helped me to discover how and where my skillsets are most valuable. I want to inspire that legacy for the next generation. Read more>>
Swae Lenz
I give all the glory to God for putting me in this position and allowing me to grow in this craft. There is still so much to learn, and I embrace every opportunity to gain knowledge and refine my skills. When I’m back home in Atlanta, I focus heavily on networking and showcasing my unique style of photography and videography. Through networking, I’ve had the opportunity to work with artists like Lil Tony, Hunxho, and Noodah05. I’ve also connected with incredibly talented creatives like PublicGoat and AlmightyVisuals, who have played a big part in my development. Read more>>
Leslie Camp
Tutu Cute is what I call an accident. At the time I had no plans of starting a business but making my niece a tutu for her birthday is where it all started. After making her first birthday tutu, friends and family started asking me to make them for their little girls. Eventually I started receiving messages on Facebook and Instagram from complete strangers asking me to make for them. At some point a coworker convinced me to open an etsy shop and the rest is history. Read more>>
Alina Stepanenko
Capturing meaningful moments, whether it’s a couple’s love story or a small, beautiful detail, helps me cope and gives me purpose during these trying times. It’s not always easy, but through my photography, I find strength. It’s my way of dealing with the difficulties, channeling my emotions into something productive and creative, and reminding myself of the beauty in life, even in the most challenging moments. Read more>>
Dalyla Nicole
Born and raised in Metro Atlanta, I grew up making up elaborate stories in the cul-de-sac and along the creek in my backyard. My first stage wasn’t a theater—it was the neighborhood, the Boys & Girls Club, the living room—anywhere I could bring a story to life. I still hold onto the brag that I became president of my high school’s theater department, but my love for storytelling started long before that. Read more>>
Reginald “Reggie” Amponsah
In 2019, through a mutual friend, I was introduced to Bossbeatz, a pioneer in the Gospel and Afrobeat industry who has worked with some of the biggest names in those spaces. He welcomed me onto his team at Soundxtreem, where I embarked on a new chapter as a sound engineer—an area I quickly fell in love with. Through Soundxtreem, I had the opportunity to work on live concerts for renowned artists such as Nathaniel Bassey, Sinach, Davido, Rema, Adekunle Gold, and many more. Read more>>
Darian Macleod
Haha definitely far from it, being a femme person with health problems has been at the forefront of my challenges and I realize that now but didn’t the first few years. Even just last year I was targeted by a really well known shop I was working at because of my health issues. Demanding of me making them $10k (amongst other demands) in 30 days or my position would be up for termination basically. I walked away rather quickly but I was paralyzed that it was happening (again) being singled out in this industry is absolutely a tatic that’s still in use today. The struggles continue for me but I keep finding my own way! Not the way some man tells me, fuck em. Read more>>
Ruth Endeley
During my 11 years working in the banking industry, I was constantly organizing office parties and special celebrations. Outside of work, I planned kids birthdays, helped friends with their events, and even designed party setups just for the fun of it. One day, I realized I was spending hours on the phone coordinating vendors and planning events without making a business out of it. That’s when it hit me—why not monetize something I was already passionate about? Read more>>
Kattie Jackson
I’ve never been great at writing “about me” or “get to know me” sections because honestly—what’s there to say? I feel I’m one of a few that truly appreciate the art in life and moments in life truly matter and should be documented. Growing up in a time before social media, I have very few photos or videos from my childhood, and as someone with trauma-related memory loss, I know firsthand how important it is to preserve any memories we have now. Read more>>
Michelle Pellegri
The days were long, my French was barely passable, and I often missed home—but there’s no substitute for the intensity of such an immersive experience. Working alongside skilled chefs in France pushed me beyond my comfort zone and deepened my understanding of technique, precision, and the artistry of cuisine. It made me a stronger cook and baker, reinforcing my appreciation for the craft and the dedication it requires. Read more>>
Emma Dika
Building this business wasn’t easy, but it was driven by passion and purpose. Every detail reflects my journey—from a childhood filled with vibrant gatherings to the dream of creating a venue that brings people together. When you step into The Pinnacle Places, you’re stepping into more than just a space; you’re stepping into a story—one of connection, perseverance, and the joy of celebration. Read more>>
Priya Thomas
The road has been far from smooth, I had to face my own self doubt at every stage. Medical School was a marathon with long hours of studying. When I was in first year residency, I had my first child and had to balance motherhood and being in residency working 80 hours a week. When I was starting my business, I had to figure out funding and learn new skills of business management. The support of my family and my purpose to serve and improve the lives of children has kept me going through these struggles. Read more>>
Christopher Fitzpatrick
After 3.5 half years in London, England, I moved back to Atlanta, only to travel for the next 3 years to Tokyo, Singapore and Kuala Lumpur and parts of the Caribbean. During these years of travel to various parts of the world had an amazing impact on my life. One of those impacts was a love of culture, diversity and traditions. All of this being centered around cuisine, family and friends. Most of these cultural experiences were completely different from my growing up in Tennessee and Georgia. Read more>>
Grace McClain
New Millennia™ is more than fashion. It’s a statement of strength, joy, and boldness—built on the undeniable influence of Black American culture, which has always been at the center of American culture. Beyond that, my vision extends to New Millennia Academy™, an initiative dedicated to helping foster youth transition into adulthood with education, support, and resources. This mission is deeply personal to me, inspired by my mother, Beulah Farquharson, whose activism in our Central Florida community focused on uplifting and supporting those in need. Watching her advocate for others showed me the power of giving back and ensuring that no young adult has to navigate the world alone. Read more>>
Starr Bell
Living in NYC, with its rich diversity, also grew my love for food. I had friends from Haiti, Guinea, Trinidad, Honduras, and more. Seeing their families in similar kitchens, cooking similar dishes, only deepened my curiosity. I started taking people’s recipes and infusing them together, creating new flavors and techniques. To this day, I still draw inspiration and tips from all the amazing people who’ve shaped my cooking journey. Read more>>
Eric Hubbard
In high school, I cultivated habits that shaped my success as a musician. Music transformed from a mere hobby into a serious pursuit, and my dedication was recognized through awards like “Most Improved Music Student” and the Louis Armstrong Jazz Award. I had multiple news appearances, competed in music competitions, and won the high school talent show while performing in my hometown of Macon, GA. These achievements required significant discipline and effort and motivated me to extend my musical journey beyond high school. Read more>>
Diane Martinez
I am the creator and owner of Conscious Creating Life Coaching, and my work and passion is empowering people. Unlike some coaches that are very goal-oriented, my coaching focuses on helping my clients with their inner work; to love and accept themselves as they are and see themselves as worthy of the lives they desire. New and amazing possibilities open up for you when you are at peace with yourself. It is the best work ever to observe my clients releasing old doubts and limiting beliefs, and stepping into a deeply meaningful and fulfilling life! Read more>>
Todd Webster
Any business owner that says its a smooth road is selective remembering, especially in the hospitality industry. We make mistakes, but we learn adapt and grow. I believe that when things are perfect you have no idea who you are dealing with, but when the sh** hits the fan you find out who they are real quick. We pride ourselves on rising to the occasion. I spent 10 years in the US Marines and learned to improvise, adapt and overcome. Read more>>
Esh Nicole
He asked me to come on his podcast and of course I said yes because he was my friend but I honestly did not want to do it for multiple reasons. One I speak really fast, im from Philadelphia so my accent is a factor as well. Also I’m a people pleaser so of course I was in my head like what will people think? But I did it and boy oh boy did I find my voice! Soon after Ler called me and asked if he could produce a podcast for me and I said No! Lol but we did it and now we both co-own an entire Podcast Studio just 2 years later. Read more>>
Manushi Patel
At this point in my life, I have decided to help women, women of all ages but especially mothers and women over 40 find confidence in their everyday lives through my social media content. I have been wanting to start inspiring women for a handful of years, but the timing was not right. I have taken the first step and started my social media account, and I know this is only the beginning. I cannot wait to see where life leads me from here. Read more>>
Lorrie Thomas Ross
I was still working my corporate job by day and teaching nights and weekends. Most of the students were small business owners, entrepreneurs or marketing professionals. When my students were coming in week after week sharing success stories, I knew I wanted to make an impact with companies that operated with passion and purpose. I stayed in corporate for a few more years then finally decided to take the leap and start my own consultancy in 2005 to help great leaders and great companies have the same great marketing that big companies had. I cannot believe that it’s been almost 20 years that I’ve been my own boss! Read more>>
Goddess Empress
Being a product of the genocide has been no easy journey. It has been a journey with lots of roads some roads some they’re not go, but some of us had no choice but to go. When I was a child the chapters of spiritual warfare began to enlighten my spirit each chapter enlighten me a little bit more, but with each war came healing the more reflecting I did the more talking to God I did the more searching I did as I reflected I realized I am not created just to live and die. I am created to live a legacy the more I reflected I learned that I am a reflection of my creator and if I descend from God, then I am a goddess and I should be comfortable at my throne in my kingdom. Read more>>
Powell Harris
In 2024, after reviewing our expenses and with community input, we decided to follow a remote model to reduce cost and engage more volunteers. We are now serving just as many meals (about 1000/week) across the greater atlanta area, relying on families, community organizations, and Food4Lives student service clubs to find and serve people in need. Our story has been wonderfully grassroots-driven, and naturally developed. We now have our niche in the constellation of nonprofits serving the poor, and we have focused on three elements: we serve vegetarian meals that are always fresh cooked and hand delivered. Our vision is to engage every citizen in giving to transform the world in service. Read more>>
Queenz Of Cannabiz
Diversity in the business of Cannabis is almost nonexistent. There is a clear shortage of Women and Minorities who have ownership in the business of Cannabis. Only 4.3% of the Cannabis Industry is owned by African Americans, with 80% being owned by Caucasians. While 80% of people in jail for Cannabis crimes are African Americans. The media is only presenting to the community the million-dollar licensing that it takes to obtain a manufacturing, cultivation, and distribution license. They are lacking the demonstration of the fact that there are unlimited possibilities to become an entrepreneur without having to even touch the flower. Read more>>
Kareem Golbourne
My story is one of resilience, transformation, and success—though it took me years to realize that it was worth telling. I spent so much time convincing others to share their stories, only to be constantly asked, “Why don’t you write your own?” The truth is, I never thought my story was one people needed to hear. But one day, while brainstorming a marketing strategy for my real estate social media, it hit me—my audience doesn’t really know who I am. Read more>>
Sabria Brown
Out of college, I initially aspired to be a lawyer, specifically a child advocacy lawyer. However, before fully committing to the legal profession, I decided to pursue graduate school to explore education policy more deeply. During this time, I conducted research and worked on policy-related initiatives through the New York City school system. After earning my master’s degree from Teachers College, Columbia University, I realized that if I was truly going to shape educational policy, I needed firsthand experience in the classroom. Read more>>
Shemeka Dawson
I began working on my ministry, Family Recovery, and launched Women With FYA, a mentoring group dedicated to helping women who had faced prison, trafficking, and abuse. I became involved in my community, from working with the governor on human trafficking policies to being recognized for my efforts in fighting for those who had no voice. Read more>>
J. Drew Silvers
I actually started working when I was fourteen years old (now 39) and have had a whole bunch of jobs in that time, eventually working my way through school as a Theology major. I worked in the golf industry between 2007-2011 in a management role and never felt fulfilled because I always had an interest in making music and artistic type things. That held me back in a way and led to a pretty awful alcohol addiction. I was part of a mass layoff in 2011 and struggled financially between that point and 2015. The best thing that came out of it was becoming sober in 2012, getting my life back because of it, and learning carpentry from my dad who is also a career woodworker. Read more>>
Kazemde Ajamu
My journey started with a passion for education, culture, and community building. Over the years, I became increasingly involved in leadership roles that allowed me to merge those passions with practical initiatives. I founded Black Dot Cultural Center & Bookstore to create a space where the rich history, culture, and knowledge of the Black community could be celebrated and shared. The center is more than just a bookstore—it’s a cultural hub for education, activism, and community engagement. Read more>>
Esther Ellard
Over the past few years, I’ve had the opportunity to design vacation homes, update existing spaces, and help clients select finishes and furnishings that truly reflect their style. As my business continues to grow, I’m excited to focus on working with active families and their home builders to create luxurious, livable homes that keep up with their everyday routines. At the end of the day, my passion is designing spaces that elevate the way my clients live—so they can spend more time enjoying their homes with the people they love most. Read more>>
Denyce Davis
Rebranding and taking Hottie Cosmetics to the next level wasn’t easy—it was a journey filled with challenges, lessons, and moments of self-doubt. When I decided to transition the brand from just lashes to a full cosmetics line, I knew it wouldn’t happen overnight. I had to take a step back, go back to the drawing board, and completely reimagine what the brand could be. Starting over came with risks, but I was determined to create something truly special. Read more>>
Aaliyah Parks
Like any other entrepreneur I have had to learn from my mistakes, step out on faith and navigate territories that I am unfamiliar with. I was raised by hard-working and dedicated parents who have businesses of their own all while raising me and my brothers so I knew I was destined to create a business of my own. Even though parties and celebrating have been consistent throughout my life, being able to turn that into a business wasn’t as easy as I thought it would be, but as long as you continue to move forward, succeeding is the only option.. Read more>>
Jenifer Clark
First month into market season, both my home oven and fridge died, and I needed those for my cottage business. A bad car accident mid season and several disabling diagnoses which explains the heat intolerance and passing out, but I didn’t give up. Used baking as a form of physical therapy. Read more>>
